We are looking for a Digital Analytics & CDP Specialist with strong expertise in Adobe Experience Platform (AEP), Customer Data Platforms (CDP), and digital marketing analytics. The role requires hands-on experience in data collection, identity resolution, segmentation, and activation across multiple marketing and advertising platforms, with a focus on delivering personalized, data-driven customer experiences.
Key Responsibilities
Customer Data Platform (CDP) & Adobe Experience Platform (AEP):
* Manage data ingestion workflows via AEP Data Collection UI / Adobe Launch, mapping collected data to XDM schemas.
* Build and maintain a Unified Customer Profile by stitching anonymous and known identifiers using Identity Service.
* Create and activate audience segments using AEP Real-time CDP and Segment Builder.
* Enable cross-channel audience activation by integrating with destinations such as Google Ads 360, DSPs, ESPs, and other ad/marketing platforms.
* Monitor and troubleshoot data flows (Website/App > Tag/SDK > AEP ingestion > Segmentation > Activation).
Segmentation & Audience Activation:
* Design and implement audience strategies for personalization, retargeting, and lookalike audiences.
* Apply concepts like frequency capping, sequential conditions, and cross-channel journeys.
* Troubleshoot low match rates or sync delays with platforms such as Google Ads 360 by validating identity mappings, hashing, and consent alignment.
Digital Analytics & Measurement:
* Work with marketing teams to define customer journeys (awareness > acquisition > conversion > retention).
* Monitor and optimize campaign KPIs (CTR, Conversion Rate, ROAS, Engagement).
* Build dashboards and calculated metrics in Adobe/analytics platforms for stakeholder reporting.
* Enable measurement of activated audiences to evaluate campaign impact and drive ROI.
Tags, Tracking & Data Governance:
* Implement and manage tags, SDKs, and tracking pixels using tools like Adobe Launch and Google Tag Manager.
* Ensure behavioral data is properly captured and mapped into the CDP.
* Support GDPR, consent management, and governance practices within AEP to ensure compliant data usage.
Integrations & APIs:
* Manage integrations between AEP and ad platforms (Google Ads 360, Facebook, DSPs), ESPs, and analytics tools.
* Leverage AEP APIs for audience and data management workflows.
AKey Skills & Expertise
* Platforms & Tools: Adobe Experience Platform (AEP), Real-Time CDP, Adobe Launch, Google Ads 360, Tag Managers (GTM), ESPs, Analytics Tools.
* Specializations: CDP data unification, identity stitching, segmentation, retargeting, personalization, journey orchestration.
* Digital Marketing Analytics: Campaign measurement (CTR, Conversion Rate, ROAS), audience performance tracking.
* Data Management: XDM schema design, consent/governance, API-based integrations.
* Technical Skills: Tagging/pixels, SDK implementation, segmentation logic, reporting dashboards.