Job Description
We are seeking a Marketo Specialist to manage, execute, and optimize all email marketing programs within the growth marketing function. This role requires a strong understanding of email marketing best practices, marketing automation, and lead nurturing strategies that drive engagement and conversion.
The ideal candidate will be highly proficient in Marketo Engage, capable of managing complex campaigns and supporting broader marketing operations initiatives.
This will be a hybrid role based in Central London.
This is a full-time contract role that is looking for someone to start asap.
Key Responsibilities
Email Marketing Execution & Optimization
1. Own the planning, execution, and optimization of all email marketing campaigns, including newsletters, event promotions, and automated nurture programs.
2. Set up, test, and deploy email communications in Marketo, ensuring campaigns are accurately tracked and aligned with business objectives.
3. Implement A/B testing, personalization, and automation strategies to improve engagement, click-through rates, and conversion performance.
4. Collaborate with marketing, content, and brand teams to ensure consistent messaging across all communications.
5. Develop and manage a regular newsletter program to maintain...