A Civil Service pension with an employer contribution of 28.97%
Business area
HO - Chief Operating Officer Group
The Chief Operating Officer Group works closely with the Home Office’s policy and operational commands to enable us together to deliver the department’s priorities. The group is comprised of different teams and professional functions, including Commercial, Communications, Finance, People, Portfolio and Project Delivery, Private Office, Security, Estates and Information.
The Senior Recruitment Marketing Manager reports to the Head of Employer Brand & Recruitment Marketing and works as part of a team responsible for developing and delivering strategies that promote recruitment campaigns and achieve hiring objectives.
This role provides an excellent opportunity to apply and develop marketing expertise within employer branding and recruitment marketing—an area of growing importance and high value to employers.
We are seeking candidates with significant experience in a communications delivery role, particularly in developing and delivering integrated paid marketing campaigns. You will be motivated to work on creative recruitment campaigns that deliver clear, measurable outcomes.
You will have a proven track record of leading campaigns end-to-end, from initial research and insight through to strategy development, creative and media planning, implementation, and evaluation. Strong marketing expertise is essential, along with the ability to build effective relationships with a wide range of stakeholders and audiences.
You will be highly organised, able to work independently, and skilled at managing competing priorities. Strong project management capability is crucial, alongside experience in managing budgets effectively, including monitoring and forecasting spend.
Responsibilities
* Campaign development: sourcing and analysing insight to set KPIs, define audiences and inform creative and media plans.
* Internal stakeholder management: securing approval of plans, including with hiring managers and senior stakeholders; collaborating with other Home Office Resourcing Centre teams, including Resourcing Consultants, to develop campaign plans.
* Supplier management: briefing, approval and evaluation of communications agency and other suppliers.
* Development of communications plans: including creative development, media planning and buying and full integrated plans.
* Brand management: Applying the Home Office recruitment branding appropriately, maintaining overall brand coherence.
* Evaluation: close working with the Resourcing Centre’s Analytics and MI team to set, measure and report on KPIs and analyse results to improve future campaigns.
* Line management of a small team.
* Budget management: accurate management of campaign budgets including forecasting and payments.
* Experience of supplier management, to include creative and/or media agencies or leading media owners. Experience of briefing, day to day management and performance management.
* Aptitude for creative development: to include developing propositions, messaging and creative assets, ensuring consistency and building brands.
* A detailed understanding of media planning and implementation: to include development of strategies and integrated multi-channel media plans and management of delivery, including evaluating campaign success.
* Proven ability to see the bigger picture and both identify and mitigate risks including reputational risks.
* Collaboration and negotiation: Ability to develop and deliver marketing campaigns working alongside business colleagues. A track record of influencing senior stakeholders to secure agreement to proposals.
* Project management and prioritisation: able to work at pace to deliver a number of campaigns in support of communications priorities, which can change at short notice. Able to prioritise and manage projects effectively.
* Leadership and decision-making: ability to lead a team and work independently to deliver effective campaigns.
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