General Manager - Birmingham City FC, Birmingham
Full‑time, permanent. Up to £70,000 + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more.
About the Role
A passionate, data‑driven leader who can inspire teams to deliver best‑in‑class food and beverage experiences at Birmingham City Football Club. Full accountability for creating an exceptional match‑day and non‑match‑day hospitality offering across kiosks, bars, lounges, boxes, conferences, events, fan zone and external spaces.
Planning
* Collaborate closely with club leadership and Levy stakeholders to define and deliver clear, measurable strategic plans.
* Work with club and Levy leadership to position the club as flagship within the Levy portfolio—piloting new concepts, technology and fan experience innovations.
* Maintain a structured, data‑led, results‑driven approach with continuous improvement.
* Monitor football, retail and hospitality trends to keep the club competitive at Premier League and global stadia standards.
* Lead planning and delivery of capital projects, fan experience enhancements and initiatives aligned to the Sports Quarter vision.
Operations
* Own and lead delivery of exceptional food, beverage and service standards across a complex, multi‑outlet stadium environment.
* Ensure full operational readiness across high‑volume matchdays, premium hospitality, conferences and large‑scale external events.
* Lead continuous evolution of retail, bar and hospitality concepts to be recognised for industry‑leading fan and guest experiences.
* Coordinate multiple partners, including street food operators and external vendors, to deliver consistent, seamless experience across internal outlets, fan zones and external spaces.
* Drive a fan‑first, experience‑led culture across all teams and touchpoints.
* Maintain best‑in‑class quality, presentation and service standards aligned with brand and global benchmarks.
* Oversee supplier and partner relationships to ensure quality, innovation and cost control.
* Lead health & safety and compliance across all areas of the operation.
* Act as senior operational link between the club, Levy, partners and internal teams.
People
* Build and lead high‑performing, scalable team structure across permanent and event‑based workforce.
* Develop and execute recruitment, training and deployment strategies for high‑volume operations.
* Create an engaged, high‑energy culture centred on pride, accountability and delivering exceptional fan experiences.
* Drive performance through clear KPIs, coaching and succession planning.
* Ensure strong, consistent communication across all levels and functions.
* Recognise and reward performance while fostering long‑term talent development.
* Maintain full HR, legal and compliance standards.
Financial & Business Development
* Hold full accountability for financial performance across a complex, multi‑channel F&B operation.
* Treat stadium as a multi‑channel business, leveraging data, insight and fan feedback to grow revenue across retail, hospitality, conferencing and external events.
* Partner with Finance to deliver robust forecasting, budgeting and P&L management.
* Drive revenue growth through innovation, commercial strategy and enhanced guest experience.
* Continuously identify opportunities to increase spend per head while protecting margin and quality.
* Build strong commercial awareness and accountability across all departments.
What We’re Looking For
* Proven senior leadership experience in large‑scale, multi‑site or complex F&B operations.
* Strong background in stadiums, arenas or high‑volume event environments.
* Experience managing diverse, multi‑channel hospitality operations.
* Demonstrated ability to operate at scale and deliver against benchmark or best‑in‑class standards.
* Strong stakeholder management, including working with club executives, partners and external brands.
* Passion for people development and building high‑performing teams.
* Strong food, drink and hospitality expertise.
* Track record of delivering innovation, change and business growth.
* Commercially astute with full P&L accountability.
* Excellent communication, influencing and leadership skills.
* Resilient, adaptable and solutions‑focused.
* Flexibility to work evenings and weekends aligned to the football calendar.
What You’ll Get in Return
* Competitive salary with bonus and full benefits package.
* 23 days' holiday + bank holidays + birthday off + holiday purchase scheme.
* Healthcare & wellbeing support (Aviva Digicare, Medicash).
* 24/7 Employee Assistance Programme.
* Enhanced family leave benefits.
* Discounts on shopping, entertainment and fitness memberships.
* Pension scheme & life assurance.
* Ongoing training and career development.
* Meals on duty.
Why Join Us?
Levy UK & Ireland, part of Compass Group, partners with leading venues and clubs like Birmingham City FC to deliver world‑class hospitality. This is a unique opportunity to shape a flagship operation within a transformative club environment—working at the forefront of fan experience, innovation and large‑scale hospitality. You’ll play a central role in defining the future of hospitality at Birmingham City FC, helping set new standards for the industry while creating unforgettable experiences for fans and guests alike.
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