Job Description
Minky Homecare is a long-established and renowned housewares group. Our product categories include laundry, cleaning, housewares, and an extensive garden leisure portfolio. We design and manufacture products in the UK, and source unique lines from across the world. We have significant growth targets and a sustained and energetic programme of new product development.
About the Role:
We are looking for an enthusiastic, creative and commercially aware Social Media & Email Marketing Executive to lead the development and execution of digital strategies that engage both our existing customer base and attract new prospects. Working across three dynamic and distinct brands, Alfresia, Fire Mountain, and Vitinni, you will be instrumental in crafting and implementing content-led campaigns that increase brand awareness, drive engagement, and ultimately grow revenue through our digital platforms.
Key Responsibilities:
1. Social Media Management:
2. Plan, create and schedule engaging content across multiple platforms (Instagram, Facebook, TikTok, X, etc.).
3. Implement seasonal campaigns, brand storytelling, product highlights, customer reviews and user-generated content.
4. Monitor, report and optimise performance using relevant KPIs (engagement, reach, conversions).
5. Work with design and product te...