Location: Leeds – hybrid working
Salary: £50,000–£60,000 depending on experience
Ready to take proper ownership of a paid media department?
We’re working exclusively with a fast-growing digital agency that is looking for a Head of PPC to lead, shape and scale its paid media offering.
This is a brilliant opportunity for someone who lives and breathes PPC, genuinely enjoys leading people, and is excited by where paid media is heading next. AI, automation, audience modelling, creative testing, platform changes — all of it. If that sounds like your kind of role, please keep reading.
You’ll lead and develop a paid media team, take senior ownership of key client relationships, and help shape how the agency delivers PPC over the next few years. There’s plenty already working well, but there’s also loads of room to build, improve, experiment and put your own spin on the department.
What You’ll Be Doing
Leading the PPC department day-to-day across strategy, delivery, standards and account allocation
Coaching, supporting and developing paid media specialists
Taking senior ownership of larger paid media accounts, including retention, performance reviews and renewal conversations
Getting hands‑on with strategy and delivery where needed — especially on key accounts
Building AI into paid media workflows across ad copy, auditing, reporting, audience modelling and creative testing
Running account audits to spot weaknesses, opportunities and smarter ways to improve performance
Leading client meetings with clarity, confidence and commercial understanding
Producing strong presentations, pitch decks and strategic documents for clients and new business
Writing and reviewing high‑quality ad copy
Keeping a close eye on Google, Meta, LinkedIn, TikTok and wider platform changes
Helping shape pricing, scopes, proposals and how PPC is packaged commercially
Supporting pitches and new business conversations
Being a credible, positive senior presence across the agency
What You’ll Bring to the Table
Experience & Skills
Significant agency‑side PPC experience — ideally 5+ years, with time spent in a senior or team‑lead role
Proven experience across Google Ads, including Search, Display, Shopping and Performance Max
Strong paid social experience across platforms such as Meta, LinkedIn and TikTok
Experience across both lead generation and eCommerce accounts
Solid knowledge of GA4, Google Tag Manager and conversion tracking
A good commercial brain — you understand PPC beyond clicks and leads, and can connect it back to business results
Confident client‑facing skills, especially with senior stakeholders and larger accounts
Experience pitching PPC or contributing to new business
Strong written communication skills across ad copy, presentations and client comms
Proper leadership experience — someone who can coach, challenge and bring people on
Mindset & Approach
Curious, switched‑on and genuinely excited by where paid media is going
AI‑fluent — not just “I have ChatGPT”, but interested in how AI can properly improve workflows and performance
PPC‑obsessed in the best way — always learning, testing and keeping pace with the platforms
Commercially sharp, but still human and collaborative
Calm under pressure and able to bring clarity when things get complicated
Positive, generous with knowledge and good energy in the room
Comfortable balancing leadership with hands‑on account work when needed
Nice to Have
Experience with Microsoft Ads, Pinterest Ads, Reddit Ads or programmatic platforms
Experience with feed management or shopping campaign tools
Looker Studio dashboard‑building skills
Google Ads or Meta Blueprint certifications
Advanced Excel skills
Experience helping grow or develop a paid media team
Experience working across eCommerce, home, garden, FMCG or financial services clients
Experience making smaller budgets work hard — not just managing huge spends
Why Join?
Real ownership — this is a proper Head of role, with space to shape the department
AI‑forward environment — a business genuinely interested in using AI to work smarter, not just talk about it
Growth stage — join an agency with momentum and ambition
Team leadership — coach, support and raise the standard of a growing paid media function
Curiosity is valued — this is a place for people who want to keep learning, not coast
Commercial influence — have a say in how PPC is packaged, pitched and grown
Hybrid working — Leeds‑based with flexibility
Sound Like Your Kind of Challenge?
If you’re ready to lead a PPC team, shape an offering, embrace AI properly and help build something with real momentum, we’d love to hear from you.
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