We’re looking for a highly creative, hands-on Social & Content Strategist to help turn big ideas into brilliant content.
Reporting directly to Head of Brand you will own the strategic development of our organic social and content ecosystem — crafting platform-specific strategies, leading content planning, and collaborating closely with both our Social Media Specialist and Junior Creative to bring ideas to life.
You will be responsible for building a cohesive, high-performing social and content plan that deepens our audience connection, drives engagement, and supports broader brand and performance marketing goals.
The Responsibilities:
* Develop and own the organic social content strategy for FitFlop across all platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube etc.)
* Create and maintain a content calendar aligned to campaign moments, brand priorities, seasonal opportunities, and cultural trends
* Lead content ideation and briefing for the Junior Creative and Social Specialist — ensuring strong execution against strategy
* Translate strategic ideas into clear content briefs — including narrative flow, structure, and creative direction for storyboarding and asset development
* Partner with the Social Specialist to optimize content for platform nuances and performance insights
* Partner with our Creative and Production teams to ensure content captured from key shoot moments is optimized for social media
* Collaborate with the Digital Marketing team to ensure organic content can fuel paid social campaigns — advising on asset adaptation, messaging alignment, and creative optimization for performance needs
* Collaborate closely with brand team channel owners to align on messaging, creative, and timing for fully integrated campaigns
* Continuously analyze social and content performance to refine strategy, inform creative approaches, and uncover new growth opportunities
* Stay immersed in social trends, audience behavior, competitor activity, and platform updates — proactively feeding strategic recommendations into the team
* Ensure all content maintains brand consistency, tone, and visual excellence, supporting brand elevation
* Identify and manage opportunities for community growth, UGC amplification, and influencer collaboration, in partnership with broader brand initiatives
* Provide strategic guidance, templates, and creative toolkits to support international teams managing local social media channels
* Exploration and integration of emerging AI tools (e.g. for ideation, content planning, visual prototyping, or copy assistance) to enhance workflow efficiency and spark creative innovation
* Be a mentor and strategic guide for the Junior Creative and Social Specialist — helping to grow creative thinking and executional excellence within the team
The Person:
* A natural storyteller and strategic thinker — able to connect brand goals with social culture and audience needs
* Confident in content strategy, channel planning, and platform best practices
* Experienced in leading and mentoring junior team members across creative and social execution
* Highly collaborative, with excellent cross-functional communication skills
* Data-informed but creatively driven — balancing performance with brand storytelling
* A strong eye for content — able to confidently brief, guide, and review social-first creative across visuals and copy
* Curious, inquisitive, proactive, and energized by the ever-evolving digital landscape
* Highly organized, detail-oriented, and comfortable managing multiple projects and timelines
The Benefits:
* Product Allowance
* Hybrid and flexible working hours
* ️ Summer Fridays (6 ½ days in July and August on Fridays)
* A day off for your Birthday
* 25 days holiday + Bank Holidays
* ️ Work from anywhere for 2 weeks
* ️ WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
* ️ Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
* Career development allowance ( Personal allowance to use on career development)
* Private health care and or dental care (provided by AXA and DenPlan
* Socials organised by Wellbeing and Feel Good group
* ️ Check out our careers page to learn more!
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