General Description
EXHEAT Group is seeking an experienced marketeer with proven track record of strategic planning. As an international group of technical engineering businesses in industrial heating technology, control systems and services, the business has a fast growing range of applications in process electrification, renewable technologies, thermal storage and mobility/transport, whilst still maintaining a strong supply to the traditional energy mix.
The role will execute the marketing plan through marketing projects internal and external, including digital, traditional print and organised events.
Principal Duties / Responsibilities
* Lead a Marketing team - spearheading the development of marketing strategy, planning and execution of project including web design and development, CRM and reporting
* Collaborate with EXHEAT Group company management teams to develop/pitch plans to reimagine the corporate identity of the business, refocusing the position in the industry to process electrification and renewables technologies
* Work closely with cross-functional teams (including Sales, Engineering and R&D), conceptualising/designing creative content to promote product launches and other sales initiatives for both digital/traditional marketing channels
* Conduct research on market trends, brand audiences and competitors, customer experiences and feedback and end-to-end consumer journey
* Help to identify campaign goals, establish metrics/KPIs, and continuously assess/report the performance of all digital marketing campaigns against goals/benchmarks
* Coordinate the copywriting of technical articles and white papers on targeted applications and industries with engineering teams to produce content for both web and presentation material
* Prepare marketing reports monthly, identifying areas for improvement and proposing marketing and communication strategies, analysing web traffic and search engines
* Briefing team members on project objectives, then monitoring/driving projects for timely delivery
* Identify resources required (internal and external manpower, budget, etc) to support project demands
* Content management, liaising with relevant departments heads to maintain up to date revisions and control of published documents
* Maintain all social media and websites with regular news updates from within the businesses
* International travel will be required
Key Skills
* Organisation and planning
* Experience from an engineering or manufacturing background advantageous
* Experience in Creative projects and web development projects
* Degree or suitable level of industry experience
* Copywriting technical documents
* Good understanding of SEO
Key Interfaces
* All group company management teams
* CEO & Group Directors: Reporting and presenting the ongoing management of projects and activities within the department
* Sales: Working with all group businesses sales departments to understand market trends, support in producing content, campaigns and literature for communicating product information and developments to customers
* Research & Development: Working close with R&D on all creative aspects of content produced including campaigns and supporting sales efforts
* QC/QC: Supporting QC/QA on maintain document control of technical information that is communicated in all digital and print literature
* IT: Liaising with IT on all technical support
* Accounts: Support annually the departmental budgeting and overhead
* Sub-Contractors and Vendors: Communicating with suppliers.
The Employee shall devote the whole of his/her time, attention and skill to his/her duties hereunder and in addition such other duties as may from time to time be reasonably required of him/her for the proper and efficient running of the Employer’s business.
Benefits
* Company pension
* Early finish on Friday
* Cycle to work scheme
* On-site parking
* Sick pay
* Tea, coffee, milk and fresh fruit provided
Schedule
Monday to Friday
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