Senior Marketing Science Specialist – AI-Enabled Analytics
📍 London, UK (Hybrid)
💰 £60,000 – £80,000 + package (depending on experience)
❗ Sponsorship is not available for this role
The Data Gals have been retained by a leading global marketing and performance agency to hire a Senior Marketing Science Specialist to join their growing analytics and measurement function.
This is a newly created, high-impact role offering significant autonomy and direct exposure to senior leadership. It is a hands-on MMM role with a strong emphasis on building and prototyping new approaches to measurement using AI.
You will join a large, established analytics team (≈40 people) while working closely with the Chief Data Officer, supporting proof-of-concept development and experimentation.
Your work will directly influence how multi-million-pound media budgets are allocated and optimised across global clients.
This role is ideal for someone who enjoys building, testing ideas quickly and pushing beyond a traditional modelling remit.
The Role
MMM Modelling & Measurement
* Build, run and interpret Marketing Mix Models (MMM) to understand drivers of marketing performance
* Apply statistical modelling to deliver robust insights into channel effectiveness
* Translate modelling outputs into clear, actionable insights for internal stakeholders
Incrementality Testing & Measurement Innovation
* Support the development of automated incrementality testing frameworks across programmatic platforms
* Contribute to building a centralised database of testing insights
* Work with modern approaches to measurement and experimentation
AI-Enabled Analytics & Prototyping
* Apply AI and generative techniques to accelerate model development and automate insight generation
* Prototype new measurement approaches using modern tools and workflows
* Support the development of proof-of-concept analytics products alongside the CDO
Data Products & Internal Tools
* Develop lightweight tools, dashboards, and interfaces that allow teams to interact with model outputs and scenarios
* Contribute to new measurement products and internal analytics capabilities
* Explore how AI can enhance modelling pipelines and decision-making
What We're Looking For
* 5+ years’ experience working with Marketing Mix Modelling (MMM)
* Strong statistical and econometric modelling expertise
* Hands-on experience with Python and data analysis workflows
* Exposure to Bayesian modelling approaches
* Experience with data visualisation tools (Plotly, Dash or similar)
* Familiarity with cloud environments (e.g. AWS)
* Curiosity and practical experience using AI tools to enhance analytical workflows
Mindset & Attributes
This role suits someone who is:
* Curious and experimental – enjoys exploring new approaches
* Comfortable working independently with autonomy
* Interested in combining MMM expertise with AI-driven innovation
* A strong communicator, able to clearly explain complex modelling outputs
* Motivated by building and testing new ideas, tools, and prototypes
Apply today or send your CV to