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Job Title: Senior Product Marketing Manager
Location: Manchester
Contract type: Permanent
Overview
PZ Cussons is a global, fast-moving consumer goods (FMCG) company, with office locations in the UK, US, Australia, Africa and Asia. Throughout our 135-year history, we have successfully adapted and evolved to the constantly changing consumer, market, and economic environments. Our diverse portfolio of brands can be found across four major categories: Personal Care, Beauty, Food & Nutrition, Home Care and Electricals.
We have a real passion for our employees, our consumers and our brands and we strive on creating moments of pleasure for everybody, every day. You will recognise some of our renowned, market-leading household names such as Carex, Childs Farm, Charles Worthington, Original Source and Imperial Leather and St Tropez.
If you want to join a business with dynamic, fast-paced working environment and a collaborative atmosphere whilst working flexibly but with the opportunity to collaborate in our stunning offices, then this could be the right role for you.
The Role:
Lead the development and execution of product marketing strategies that drive profitable growth, strengthen brand equity and deliver superior consumer value. The Senior Product Marketing Manager will own the plans, manage product positioning and messaging, and collaborate cross functionally to ensure flawless execution of launches and in market activates. By leveraging deep consumer and market insights this role will enable sustainable category leadership while inspiring and developing high performing team.
Job context & scope
Key Metrics
* Innovation, NNS, market share growth and profit growth – over 1-3 years
Key Accountabilities
* Deliver a 3-year innovation pipeline and roadmap across all brands in Europe, translating pipeline projects into feasible and resourced project plans, achieving timely on budget innovation launches
* Lead the end-to-end product development process, converting consumer and category trends to product concepts, and delivery from ideation to launch to deliver consumer relevant and commercially viable products on time and in budget
* Contribute to and implement the assessment and recommendations around improvements to the current branded portfolio, optimising Price, Pack, Architecture mix for optimal revenue growth
* Manage a small team, developing capabilities and fostering a high-performance culture to ensure effective execution of product plans
* Day to day management of suppliers with regards to formula development, CPAs, COGs and testing
* Identify and develop innovation gaps with standout launch messaging
* Optimise the product lifecycle, including pricing, assortment, and rationalisation decisions to ensure portfolio efficiency and maximize return on investment
* To identify and develop ‘hygiene’ factor elevation in our formula and pack execution to elevate our position beyond our competition e.g. ingredient, fragrance, sensorial and emotive benefits beyond our current offering
* Monitor product performance through key metrics, consumer data and financial indicators to identify opportunities and risks, enabling proactive portfolio management
* Influence senior stakeholders with compelling, data backed proposals to secure buy in and resources for key product initiatives, accelerating profitable growth
Capabilities, Skills and Experience
* Bachelor's or Master's degree in Marketing, Business, or a related field, or equivalent experience
* Significant experience in innovation marketing roles
* Proven track record of translating business and consumer insights into impactful and successful product launches and market activations
* Product Management experience at a senior level, with a background of managing and delivering NPD (ideally with 3rd party supplier) from concept to launch on time and on budget (essential).
* Strong leadership skills to motivate and engage a team
* Strategic thinking ability to translate business and consumer insights int impactful product marketing strategies that drive growth and brand strength
* Passion and enthusiasm for our brands, and general knowledge of global industry and trends.
* Experience of category and our supply network preferential (but not essential).
* Commercial understanding of product development and margin management.
* Knowledge of the competitive set and retail environment
* Excellent communication and story telling skills for influencing both internal and external stakeholders
* Solid financial skills, including budgeting and P&L understanding
* Strong analytical skills to interpret data, identify opportunities and measure success
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers.
If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
NO AGENCIES PLEASE
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
* Industries: Personal Care Product Manufacturing
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