Paid Social Manager (Ecommerce)
London (Hybrid – 2 days per week in-office)
Salary up to £45K
About the Role
We’re looking for a Paid Social Manager to own and scale paid social performance across a portfolio of ecommerce clients. You’ll be responsible for hands-on campaign execution, performance optimisation, and translating data into actionable insights that drive profitable growth.
This role suits a strong operator who is passionate about paid social, ecommerce performance, and creative-led testing within an agency environment.
Key Responsibilities
Paid Social Strategy & Execution
* Plan, launch, and optimise paid social campaigns across platforms including Meta, TikTok, Pinterest, Snapchat, and emerging channels
* Own day-to-day account performance, ensuring campaigns align to ecommerce KPIs such as ROAS, CAC, revenue, and profitability
* Build and manage full-funnel strategies covering prospecting, retargeting, and retention
* Implement structured testing frameworks across audiences, creative, formats, and messaging
* Collaborate closely with creative teams to brief, feedback, and iterate on high-performing assets
Performance & Optimisation
* Analyse performance data to identify trends, insights, and opportunities for improvement
* Manage budgets, pacing, and forecasting to hit client targets
* Continuously optimise bids, audiences, creatives, and placements
* Stay up to date with platform updates, algorithm changes, and best practices
Client & Team Collaboration
* Act as the paid social point of contact for assigned ecommerce accounts
* Support client communications, performance updates, and reporting
* Work closely with Account Directors, Strategists, and Analysts to align channel performance with broader account strategy
* Contribute to knowledge sharing, documentation, and best practices across the paid social team
Agency & Growth Contribution
* Support new business pitches and audits where required
* Help shape paid social processes, tools, and ways of working
* Champion innovation, testing, and performance excellence
Skills & Experience
* 3+ years of hands-on paid social experience, ideally within an agency environment
* Strong ecommerce performance focus with experience managing revenue-driving accounts
* Deep expertise across Meta Ads Manager; experience with TikTok and other platforms is highly desirable
* Strong analytical skills and confidence working with performance data
* Experience managing budgets and delivering against ROAS or CPA targets
* Excellent communication and stakeholder management skills