R10090922 Marketing & Customer Engagement Leader (Open)
Location: Stoke Calgaz (I) – Industrial spec gas. The role can be based at any of the Calgaz production sites: Stoke UK, Cambridge MD, Oldsmar FL.
ESSENTIAL DUTIES AND ACCOUNTABILITIES
* Owns the creation, storage and distribution of commercial collateral, to be produced in line with company guidelines.
* Project management for all marketing work, including selecting and coordinating external suppliers in fields such as artwork and design.
* Management of the company social media and website.
* Ensuring 100% compliance with company communication guidelines across all marketing channels at all times.
* Digital communication with "house accounts" to share commercial offers, emails to drive engagement and share company updates and re‑invigourate dormant accounts.
* Tracking the outcomes of marketing campaigns and activities to assess effectiveness and financial contribution to the business.
* Generation of leads and prospect lists for the global sales team.
* Coordinate with Marketing and Communications teams from Airgas and Air Liquide to promote Calgaz and ensure compliance.
ESSENTIAL EXPERIENCE
* Marketing experience of >3 years in a B2B environment.
* Demonstrated experience of scoping and implementing digital tools and applications for the creation of images, videos, posts and website content.
* Understanding of social media and techniques for driving engagement.
* Experience of developing websites and online services, SEO, PPC etc.
* Content creation and management.
* Analysis of data to set and measure KPI’s that drive business results.
* Must have a minimum of 5 GCSE’s grades A* - C (or equivalent), with high standards of written communication and proficiency in digital applications.
* Working with customers or stakeholders from different backgrounds and geographies would be an advantage.
BENEFITS
We care about and support our Airgas Families. This is evident not only through our competitive compensation but also through a comprehensive benefits package that includes medical, dental, and vision plans, short‑term and long‑term disability, life and accidental death and dismemberment (AD&D) insurance, Employee Assistance Program (EAP), pre‑tax commuter transportation benefit, parental leave, vacation, sick time, floating holidays, jury duty and funeral/bereavement leave, and paid holidays for all eligible full‑time employees. Additionally, we offer our eligible employees a 401k plan with company matching funds, tuition reimbursement, discounted college tuition for eligible employees’ dependents, and an Airgas Scholarship Program for dependent children. Associates who are members of collective bargaining units should review their bargaining agreement to determine whether they are eligible for some or all of the benefits described here and to see any special terms or conditions for eligibility.
EEO STATEMENT
We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic.
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