Overview
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. The OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. OpenDoor’s values are built from Amazon’s 16 Leadership Principles and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s customer centricity, our people challenge and impact today to build a better future.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as an Online Activation Manager. This is a full-time role based in Istanbul. The role supports WPP's mission to deliver consistency, delivery excellence and best-in-class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
Responsibilities
* Organizes and drives knowledge share and understanding of new trends, channels and technologies across online activations.
* Has hands-on knowledge of ad serving systems and advertising tracking technologies.
* Ensures continual assessment of the ad tech landscape and supports the testing of different ad tech products.
* Effectively identifies issues with quality and performance and proposes improvements.
* Supports the roll-out of new processes across clients and/or departments.
* Collaborates with cross-discipline peers to develop new ways of working.
* Supports interdepartmental activities regarding updates and new processes.
* Continually identifies and implements opportunities for improvement within team processes, supporting systems, and communication channels.
* Supports automation projects, providing feedback and ideas.
* Has a strong understanding of ad server reporting, what views can be acquired from each metric and filter and knows what insights the reports can provide.
* Independently manages the assigned teams, implements campaigns, and provides consultation to teams on complex campaign set-ups.
* Takes responsibility for ensuring the team applies best practices to campaign set-up and acts as the escalation point for issues.
* Understands complex campaign set-ups and best practices, and can devise good ad set-up structures with these.
* Project manages creative specification requirements and digital asset delivery, coordinating timelines and leading communications with our agency partners.
* Leads the creation of campaign creative specs and asset tracker, ensuring alignment with media plans.
* Acts as a primary point of contact for clients and account teams on online activations, providing subject matter expertise.
* Immerses yourself in clients’ structures, teams, and operational processes to build understanding of both the agency and client business.
* Assists in the development and execution of data-driven marketing campaigns across multiple Amazon businesses.
* Utilizes WPP Open and other cutting-edge tools to track campaign performance and identify optimization opportunities.
* Collaborates with WPP and Amazon team members to ensure seamless campaign delivery and outstanding results.
* Contributes to a culture of innovation by exploring new technologies and approaches to marketing challenges.
* Stays abreast of industry trends and best practices in e-commerce and digital marketing.
Qualifications
* Minimum 4-5 years of experience managing digital ad operations processes and delivery.
* Experience with e-commerce marketing or digital advertising.
* Deep understanding of standard workflows, digital marketing and performance metrics.
* Experience with ad technologies including ad servers, dashboards, ad verification platforms, and app tracking solutions.
* Hands-on experience with tag management solutions (e.g., Google Tag Manager, Tealium, Ensighten, Adobe Launch).
* Bachelor's degree in Marketing, Communications, or a related field.
* Strong analytical skills and a data-driven mindset.
* Fluent in English.
* Passion for innovation and a desire to challenge industry norms.
* Ability to thrive in a fast-paced, dynamic environment.
* Familiarity with data visualization tools and techniques.
Benefits of Opendoor
* Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
* Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
* Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
* Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
* Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
#J-18808-Ljbffr