About Lab 54
Lab54 is a content-led events and production company driven by the motto:
[ Anywhere But A Club. ]
We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content.
With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online.
We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.
Role Overview
The Head of Content is a hands-on leadership role responsible for shaping and delivering the brand’s editorial output across all channels. In a small company, this role blends strategy with execution - you’ll set the vision, but also actively create, edit, and publish content.
You’ll play a key role in defining the voice and cultural relevance of a music media brand operating in a space similar to Mixmag and Boiler Room, with a strong focus on electronic music, artists, and culture.
Responsibilities
Content Strategy:
* Own and deliver a lean, high-impact content strategy across web, social, and video
* Prioritise content that drives engagement over volume
* Quickly react to trends, releases, and cultural moments
Content Management:
* Write, edit, and publish content regularly (announcements, features, interviews)
* Commission freelancers and contributors
* Shape and maintain a clear, consistent brand voice
* Oversee all content output (e.g., DJ sets, interviews, short-form clips)
* Identify low-cost, high-impact formats suitable for social led content team
* Manage client relationships from a content standpoint
Team Leadership:
* Manage the team (social, design, editorial, content, global freelancers)
* Set weekly priorities and content schedules
* Mentor junior team members while staying close to project health
* Build and manage the entire department to allow for exponential growth including hiring.
Social & Audience Growth:
* Directly oversee social channels (Instagram, TikTok, YouTube)
* Work closely with the social media manager to test formats and grow reach
* Use analytics tools to report on, build out and refine our output (feeding into content strategy decisions)
Video & Content Formats:
* Oversee and contribute to video output (e.g., DJ sets, interviews, short-form clips)
* Identify low-cost, high-impact formats suitable for a small team
* Be comfortable appearing on camera if needed
Commercial Collaboration:
* Work closely with sales/partnership teams on branded content
* Help pitch and shape campaigns that fit the brand
* Balance editorial credibility with commercial needs
Operational Ownership:
* Manage content calendar, workflows, and deadlines
* Ensure efficient use of limited resources (budget, people, time)
* Step in to solve problems quickly—this is not a siloed role
Skills & Experience
Essential:
* Strong editorial background (music/media preferred)
* Deep understanding of electronic music and dance music culture
* Proven ability to do the work as well as lead it
* Experience managing and building teams and large scale projects
* Strong instincts for what performs well on social platforms across all content mediums (inc. live streaming)
* Comfortable working in a fast-moving, resource-limited environment
Demonstrable Attributes:
* Multi-skilled: writing, editing, basic video, social publishing
* Entrepreneurial mindset (self-starter, adaptable, proactive)
* Comfortable with ambiguity and rapid change
* Strong network in music (artists, PRs, labels)
KPIs / Success Measures
* Audience growth and engagement (especially social-first)
* Consistency and quality of output with a small team
* Ability to deliver standout content moments (viral hits, exclusives)
* Contribution to commercial projects
What Makes This Role Different (vs Larger Companies)
* Delegation & doing - you’re in the trenches daily
* Fast decision making - minimal layers, direct impact
* Creative ownership - strong influence and alignment on brand direction
* Resource constraints - success depends on smart prioritisation
Ideal Profile
* Has editorial credibility in music culture
* Can lead a team but also jump on the tools instantly
* Thrives in a startup-style environment
* Understands both culture and content performance
* Can actively direct content that drives virality
* Can build a team, its SOPs and everything that comes with running a whole department
* Can ensure the CEO and MD are not needed from a day to day running of the content department perspective