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Head of Promotions - Music Festivals, Leeds, West Yorkshire
Client: The Fix Creative Ltd
Location: Leeds, West Yorkshire, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 2
Posted: 06.06.2025
Expiry Date: 21.07.2025
Job Description:
Head of Promotions - Music Festivals
Please only apply if you have large scale music festivals experience and have been in such roles for circa 10 years. Applications without this experience will not be considered.
About the job
Our client is a next-generation live entertainment company rooted in African culture and global storytelling. They produce culturally defining events, including a flagship music festival dedicated to African and urban music genres like Afrobeats, Amapiano, R&B, Hip Hop, and more. The festival unites the African diaspora and celebrates diversity through music, food, fashion, and art, attracting a large European audience annually.
They create experiences that move people emotionally, physically, and globally. They aim to build a world-class team to shape the future of live festivals, content, and branded culture.
As they expand, they seek a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring profitability, relevance, and demand.
The Role: Head of Promotions
The Head of Promotions oversees a diverse portfolio of ticketed events, leading a team of promoters to drive revenue growth, audience expansion, and brand positioning. This strategic, commercially focused leadership role requires expertise in event curation, ticketing strategy, pricing, sponsorship, and multi-market expansion.
Experience:
* 10+ years in live event promotions, talent booking, or ticketing strategy, with a proven track record of scaling events profitably.
* Experience managing multi-city or international event portfolios.
* Ability to lead data-driven ticketing and pricing strategies.
* Strong industry relationships with talent agencies, ticketing platforms, and brand partners.
* Leadership experience managing high-performing teams across multiple locations.
* Financial acumen, including P&L management, sales forecasting, and revenue optimization.
* Experience with major promoters (e.g., Live Nation, AEG) or leading independent promoters.
* Understanding of sponsorship integration and brand activations.
* Experience expanding event brands into new markets or launching new festivals.
* Familiarity with global music trends and emerging audience behaviors.
Success in this role means:
* Maximizing profitability through strategic forecasting, pricing, and sales tactics.
* Driving market expansion, talent strategy, and audience growth.
* Leading and developing a team of promoters and partners.
* Shaping the future of the company's event portfolio in line with growth strategies, mission, and values.
Key Responsibilities
* Owns the long-term strategic vision for the event portfolio, ensuring financial and creative optimization.
* Develops and executes multi-year expansion strategies, identifying new markets and audience segments.
* Works with artist booking to secure talent aligned with brand and demand.
* Ensures a balanced event calendar across seasons, locations, and demographics.
Ticketing & Pricing Strategy
* Develops dynamic pricing models, including tiered tickets, VIPs, and loyalty programs.
* Owns P&L for the event portfolio, managing budgets and revenue targets.
* Collaborates with ticketing platforms to optimize sales channels.
* Uses sales data and trends to adjust pricing and promotional efforts.
Commercial & Sponsorship Integration
* Works with sponsorship teams to integrate activations into events.
* Secures long-term commercial partnerships.
* Develops marketing strategies aligning ticketing and sponsorship goals.
Market Positioning & Industry leadership
* Represents the company at industry events and panels.
* Maintains understanding of consumer behavior, trends, and competition.
What We Offer
Competitive salary (£80,000) & bonus, health benefits, flexible work, leadership development, parental leave, and PTO.
Why Join?
An opportunity to shape the future of live music and entertainment in a dynamic, high-growth environment. We seek strategic, data-driven leaders eager to make an impact.
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