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Brand manager

Camberley
Brand manager
£40,000 a year
Posted: 2h ago
Offer description

Purpose of the Role: We are seeking a proactive and enthusiastic Brand Manager to support the execution of marketing strategy and tactics aimed at driving long-term growth. This role is perfect for someone with marketing experience who enjoys working in a fast-paced environment, is a strong communicator, and has a passion for building impactful brands. Key Responsibilities: * Support the Brand Controller in the development and execution of brand plans, including consumer and customer insight, competitive analysis, pricing, and promotional activities. * Assist in managing new product development projects from concept to launch, ensuring successful in-market execution. * Collect, analyse, and interpret market trends, consumer behaviour, and competitor activity to identify growth opportunities. * Collaborate with commercial teams to design activities that attract and retain customers. * Use consumer insights to inform communications strategies, including influencer programmes and digital content. * Manage projects and timelines for product launches and marketing initiatives, coordinating internal and external stakeholders. * Monitor brand performance, calculating profitability and key metrics for each category and project. * Maintain digital presence across social media and web channels, ensuring consistent and optimised content. * Manage marketing budgets, including purchase orders, reconciliations, and reporting. * Keep brand resources and documentation up to date. Key Relationships: * Internal: Marketing Team, Commercial Team, Finance, Operations, Product Development * External: Customers, Suppliers, Agencies Experience and Skills Requirements * Previous experience in brand management or marketing, ideally in premium or growing brands. * Proven ability to deliver projects in a fast-paced, multi-stakeholder environment. * Strong passion for brands and understanding of brand value and consumer relationships. * Excellent communication, presentation, and influencing skills. * Analytical mindset with strong commercial and numerical acumen. * Ability to work both autonomously and collaboratively within cross-functional teams. * Strategic thinking with a hands-on, practical approach. * Strong project management and organisational skills, capable of handling multiple initiatives simultaneously. * Adaptable, agile, and proactive, able to make decisions quickly and drive projects forward. Education & Training: * Degree or equivalent experience. * Marketing qualification (part-qualified or fully qualified) preferred, or equivalent business experience. If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted

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