Purpose of the Role
We are seeking a proactive and enthusiastic Brand Manager to support the execution of marketing strategy and tactics aimed at driving long-term growth. This role is perfect for someone with marketing experience who enjoys working in a fast-paced environment, is a strong communicator, and has a passion for building impactful brands.
Key Responsibilities
* Support the Brand Controller in the development and execution of brand plans, including consumer and customer insight, competitive analysis, pricing, and promotional activities.
* Assist in managing new product development projects from concept to launch, ensuring successful in-market execution.
* Collect, analyse, and interpret market trends, consumer behaviour, and competitor activity to identify growth opportunities.
* Collaborate with commercial teams to design activities that attract and retain customers.
* Use consumer insights to inform communications strategies, including influencer programmes and digital content.
* Manage projects and timelines for product launches and marketing initiatives, coordinating internal and external stakeholders.
* Monitor brand performance, calculating profitability and key metrics for each category and project.
* Maintain digital presence across social media and web channels, ensuring consistent and optimised content.
* Manage marketing budgets, including purchase orders, reconciliations, and reporting.
* Keep brand resources and documentation up to date.
Key Relationships
* Internal: Marketing Team, Commercial Team, Finance, Operations, Product Development
Experience and Skills Requirements
* Previous experience in brand management or marketing, ideally in premium or growing brands.
* Proven ability to deliver projects in a fast-paced, multi-stakeholder environment.
* Strong passion for brands and understanding of brand value and consumer relationships.
* Excellent communication, presentation, and influencing skills.
* Analytical mindset with strong commercial and numerical acumen.
* Ability to work both autonomously and collaboratively within cross-functional teams.
* Strategic thinking with a hands-on, practical approach.
* Strong project management and organisational skills, capable of handling multiple initiatives simultaneously.
* Adaptable, agile, and proactive, able to make decisions quickly and drive projects forward.
Education & Training
* Degree or equivalent experience.
* Marketing qualification (part-qualified or fully qualified) preferred, or equivalent business experience.
If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.
Would you like to discuss this job further? Speak to our recruitment advisors: 01483 414719
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