Senior Analyst - Marketing Mix Modelling
A fast-growing media & entertainment business is expanding its Marketing Analytics function and is looking for a technically strong Senior Analyst with deep experience in Marketing Mix Modelling, experimentation, and advanced analytics. This is an opportunity to join a young evolving analytics team where you'll help shape measurement frameworks, build new capabilities, and influence high-visibility commercial decisions.
Role
You will support the development and delivery of the company's media measurement agenda, owning MMM models, designing tests (geo-testing, A/B testing), and translating insights into clear, actionable recommendations for senior stakeholders. You'll work closely with Marketing, Commercial, Ad Sales, Finance, and analytics colleagues globally, ensuring the business can accurately measure campaign performance and make data-driven decisions.
Key Responsibilities
* Build, refine and maintain MMM models to quantify marketing effectiveness
* Design and evaluate experiments including A/B tests and geo-testing
* Analyse campaign performance and provide clear, strategic recommendations
* Partner with stakeholders across marketing, commercial and ad sales teams
* Translate complex analytical work into simple, compelling stories
* Collaborate with internal US teams on modelling and measurement initiatives
About You
* Proven experience in Marketing Mix Modelling and experimentation
* Strong technical skills in SQL (must be able to perform well in a live SQL test)
* Proficiency in R or Python for modelling and analytics
* Strong communication and stakeholder-management skills
* Ability to turn data into insight and influence commercial decisions
* Curious, proactive and comfortable working in a fast-growing environment
Why Join?
* Growing analytics function where you can genuinely shape the future of measurement
* High exposure to senior stakeholders and business-critical decisions
* A collaborative team with the opportunity to define new tools, processes and best practices
Find out more and apply via the link below.
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