Demand Generation Manager – Fully Remote
Competitive Up to £75,000
Join a fast-growing, remote-first company that is redefining its industry with innovative solutions and a culture that values creativity, ownership, and impact. We’re looking for a hands-on Demand Generation Manager to own and scale our clients demand engine, driving direct client acquisition while supporting a broader partner ecosystem.
This role combines execution, strategy, and cross-functional collaboration, offering a unique opportunity to shape how marketing drives revenue and partner success. Competitive salary and benefits make this an outstanding opportunity for an ambitious marketer looking to make a measurable impact.
What You’ll Do
Direct Demand Generation
* Lead full-funnel campaigns to generate high-quality meetings and pipeline for sales.
* Plan, launch, and optimize paid channels (search, social, LinkedIn) and integrated motions like webinars, content offers, review sites, and events.
* Collaborate with product marketing and sales to develop offers, messaging, and demo motions.
* Continuously improve conversion and strengthen alignment with sales through structured feedback loops.
Channel Demand Support
* Partner with channel marketing to boost demand across MSPs and distribution partners.
* Share learnings from direct campaigns to improve joint campaigns and partner-facing programs.
* Support lifecycle and upgrade campaigns in partner-led segments, helping maximize partner-generated revenue.
Performance Marketing & Agency Management
* Own paid media campaigns, including agency briefing, prioritization, QA, and performance reviews.
* Build a structured testing roadmap to optimize targeting, creative, landing pages, and offers.
* Drive efficiency through iteration, audience refinement, and conversion rate optimization.
Lifecycle, Nurture & Expansion
* Build and improve nurture journeys and re-engagement campaigns to move leads toward opportunities.
* Support product upgrades and expansion motions through targeted segmentation and triggered campaigns.
Measurement & Reporting
* Ensure clean tracking, reporting, and attribution to provide visibility across the funnel.
* Establish a consistent cadence with sales to monitor pipeline health, lead quality, and marketing impact on revenue.
What Success Looks Like
* Direct pipeline and meeting generation become reliable, predictable, and measurable.
* Lead quality and sales alignment improve across handoffs and feedback loops.
* Partners are supported with scalable assets, proven playbooks, and lifecycle programs that drive demand and upgrades.
* Strong foundations exist to support upcoming product expansions with coordinated, multi-region demand programs.
Who You Are
* Proven experience in B2B demand generation, ideally in SaaS or tech with sales-led motions.
* Skilled at building repeatable pipeline programs while supporting partner/channel campaigns.
* Experienced in performance marketing with a focus on lead quality and conversion.
* Strong collaborator across sales, product marketing, content, design, and channel teams.
* Able to manage agencies or contractors effectively while remaining hands-on in execution.
Bonus Points
* Experience marketing to IT leaders or regulated industries.
* Background in cybersecurity, compliance, or related sectors.
* Familiarity with partner-led co-marketing motions (MSPs, distributors).
Tools & Systems
* CRM/Marketing automation (HubSpot, Salesforce, or equivalents)
* Paid platforms (Google Ads, LinkedIn Ads, etc.)
* Analytics/Reporting (GA4, Looker, Data Studio equivalents)
What They Offer
* Up to £75,000 and comprehensive benefits
* Fully remote with flexible work options and optional co-working in Manchester city centre
* Generous holiday allowance, including an extra day for your birthday
* Training, professional development, and conference opportunities
* Supportive, collaborative team with visible commercial impact
* Chance to shape product go-to-market strategy in a fast-growing, remote-first environment