The Role:
We are seeking an experienced National Sales Manager to lead, shape and deliver the national sales strategy across a diverse coatings portfolio. This is an exciting opportunity for a commercially driven leader to take ownership of sales performance, grow key customer relationships, and drive market expansion across the UK.
This is a permanent position, offering hybrid or field‑based working with regular national travel. The organisation operates within the specialist coatings sector and is undergoing continued growth, making this a key strategic hire that will play a major role in achieving long‑term commercial objectives.
Main Responsibilities:
* Develop and execute national sales strategies to achieve revenue, margin and market share targets
* Analyse market trends, competitor activity and customer insights to identify new growth opportunities
* Create and deliver annual sales plans, budgets and forecasts
* Lead, mentor and manage regional sales managers and technical representatives
* Recruit, train and build a high‑performing national sales team
* Manage key customer relationships including OEMs, contractors and distributor networks
* Support major negotiations and high‑value sales opportunities
* Ensure consistent customer experience and strong brand representation across all channels
* Collaborate with marketing, product management, R&D and operations on product launches and commercial initiatives
* Deliver regular performance reporting, including KPIs, pipeline visibility and CRM analytics
* Conduct periodic business reviews with regional teams and key accounts
Skills / Experience:
* Proven sales leadership experience, ideally within the coatings sector
* Success managing national or multi‑region sales teams
* Strong understanding of coatings technologies (Automotive, Marine, Wood, Industrial etc.)
* Excellent leadership, communication, negotiation and strategic planning abilities
* Experience managing distributor networks and/or OEM accounts
* Strong analytical and commercial acumen, including CRM and forecasting capability
* Ability to travel nationally (and occasionally within Europe)
* Technical coatings knowledge or relevant certification beneficial
Salary & Working Hours:
* Competitive salary dependent on experience
* Full‑time, Monday to Friday
* Hybrid or field‑based role with national travel
Benefits:
* Opportunity to lead national strategy in a growing, specialist industry
* Autonomy to shape team performance and commercial direction
* Professional development and progression opportunities
* Collaborative working with technical, commercial and operational teams
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