Our vision is a simple one - affordable luxury for the modern interior. At Contempee we’ve expertly crafted trend-led collections. Featured in 400,000+ homes we've quickly become the home of luxury faux flowers and our e-commerce brand continues to grow at pace.
Role Description
We’re on the lookout for a creative, and strategic Email Marketing Manager to help lead our email marketing function & bring our email and SMS campaigns to life. You will own end-to-end the full email marketing lifecycle, working closely with the wider e-commerce and product development team to play a key role in creating unique and engaging communications across both Email and SMS - from automated flows to product releases and seasonal campaigns. We’re looking for someone that knows how to design an email that converts, and has the know-how to grow our email marketing strategy with a focus on CR, OR, CTR & CV. You will lead on campaign ideation, design, A/B testing, segmentation & flow optimisation, blending both strategy and creativity.
Key Responsibilities
* Design templates & email campaigns using Figma in line with brand guidelines & TOV.
* Build & manage engaging email and SMS campaigns on Klaviyo that drive measurable results.
* Ideate new & exciting ways to test new email marketing styles, templates & copy to improve the way in which we engage with our audience across email.
* Own the full email & sms marketing calendar from ideation to set-up.
* Optimise and improve customer journeys and automated flows to support lifecycle marketing and retention strategies and update any out of date flows.
* Conduct A/B tests on subject lines, creative, and CTAs to continually optimise performance.
* Increase our weekly send outs, with a focus on audience segmentation and targeted campaigns.
* Track and analyse campaign performance metrics (open rates, click-through, conversions, revenue attribution, etc.)
What you'll bring
* A background in leading an email marketing function with a hands on approach
* Extensive experience across email & SMS marketing for DTC/E-com brands
* A natural story-teller and confident communicator who is excited to bring their ideas to life through campaigns that convert.
* A proactive, flexible attitude and the ability to adapt to a fast-paced, ever-changing environment and support a fast growing business.
* Self-starter mentality, the ability to work independently and lead from the front.
Skills
* At least 3+ years experience leading email marketing for e-com/DTC brands
* Must have Klaviyo experience
* Confident using Figma to build, design & create email campaigns
* Proficient in writing engaging copy for both email & SMS marketing.
* Understanding of key email marketing performance metrics e.g. OR, CTR and CV.
* Strong attention to detail, and a good blend of both creativity & analytical thinking.
The list above isn’t exhaustive, we’re mainly looking for someone that can help grow and scale our email marketing function.
To apply please submit your CV.
Start Date: ASAP
This role is hybrid working out of our Bromsgrove office, 3 days per week.
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