Working for a market leading consumer brand, the Digital Product Manager will look at how to make the brand ‘show up’ and get discovered in a world increasingly shaped by AI-driven search, large language models (LLMs), and generative engine optimisation (GEO)
This is a role at the intersection of digital product, content strategy and emerging search.
The Digital Product Manager will be responsible for:
* The GEO strategy for the website - taking ownership of how the brand surfaces across AI-driven platforms, search engines and emerging discovery channels
* The insights and thought leadership content experience on the website, working closely with content writers and marketing teams to ensure what's published is both high quality and discoverable
* Performance reporting and analytics across the website, using data to identify opportunities and inform priorities
* A prioritised product backlog, working in an agile environment to drive continuous improvement across your domain
* Stakeholder relationships across marketing, content, compliance and technology - bringing the right people to the table at the right time
The Digital Product Manager will have:
* Strong consumer digital product experience
* Experience with SEO and ideally direct experience with, if not a good understanding of, Generative Engine Optimisation (GEO)
* Great communication skills and stakeholder management
* Candidates could come from any consumer industry such as retail, eCommerce, travel, media, finance / fintech, consumer services, etc.
Digital Product Manager
£65-80k + bonus + benefits
London / hybrid (1-2 days a week)