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Are you an experienced Brand Manager or Product Marketing Manager with a B2B background? Are you looking to be part of an exceptional business who are highly innovative and customer-focused? If so, this could be the role for you!
Pitch is delighted to be supporting Vaillant as they look to hire a new Brand Manager for their Glow-worm brand. Working in the brand strategy team you will take ownership of the go-to-market strategy and ensure that all customer communications are engaging across all touchpoints. You will be a “customer first” marketer who is comfortable communicating cross-functionally, challenging when needed and excited to be the custodian of this heritage household brand!
As the Brand Manager you will:
* Be happy working with brand and customer data to take insights and with the customer journey manager to understand how the brand is performing in the market.
* Be fully immersed in understanding who the Glow-worm customers are and what marketing channels are best for communications.
* Use insight to inform campaign plans for the brand.
* Brief the delivery teams on brand activation and product campaigns.
* Work on high-profile product launches and brand projects and monitor delivery.
What experience do you need?
* You will have worked in a Brand Manager or Product Marketing Manager role previously, within a B2B business.
* You need to have managed a technical product and understand how to communicate this to customers.
* You will have experience across all marketing channels, including trade press, print advertising, PR, social media, digital, email, loyalty, POS production.
* Experience of managing six figure budgets.
* You will demonstrate exceptional communication skills and have worked cross-functionally and collaboratively.
* Be comfortable to challenge in a positive way, and also to be challenged.
This is a fantastic role with a business who are highly innovative, customer and data driven and who offer great training and professional development.
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