Freelance Senior Marketing Executive – B2B Events Location: Flexible Contract Type: Freelance/Project-Based Industry: B2B Events, Conferences, and Exhibitions About the Role: We are seeking an experienced Senior Event Marketing Executive who is interested in exploring the freelancing world. This role is ideal for a dynamic and results-driven marketing professional with a strong background in event marketing, lead generation, and campaign execution. You will be responsible for developing and implementing multi-channel marketing strategies to drive attendance, engagement, and brand awareness for our conferences and exhibitions. Key Responsibilities: Plan, develop, and execute marketing campaigns for B2B events, ensuring maximum attendance and engagement. Manage email marketing campaigns, including content creation, audience segmentation, and performance analysis. Oversee social media and digital marketing efforts to enhance event visibility and engagement. Develop compelling marketing content, including website copy, press releases, and promotional materials. Coordinate partnerships and collaborations with industry stakeholders, media, and influencers. Analyse marketing performance data and provide insights to optimize future campaigns. Ensure brand consistency and messaging alignment across all marketing channels. Work closely with sales, sponsorship, and event management teams to support revenue growth. Requirements: Proven experience in B2B event marketing, preferably within conferences, exhibitions, or trade shows. Strong knowledge of digital marketing, email marketing (CRM tools), and social media strategies. Excellent copywriting and content creation skills. Ability to analyse data and adjust strategies for optimal results. Experience with marketing automation tools and CRM systems. Ability to work independently and manage multiple projects in a fast-paced environment. Strong communication and stakeholder management skills. Why Join Us? Opportunity to work on high-profile B2B events with industry leaders. Flexible remote work with project-based engagements. Competitive freelance rates. A collaborative and dynamic team environment. If you're a creative and results-oriented marketing professional looking for an exciting freelance opportunity in the B2B events industry, we’d love to hear from you