A leading lifestyle brand based in Leeds is looking for a Growth Marketing & CRM Manager to join their growing marketing team. This role will be pivotal in driving deeper customer engagement, brand loyalty, and long-term growth through email, SMS, and push notification strategies. The Brand A fashion brand with a strong online presence and expanding retail footprint is seeking an experienced Growth Marketing & CRM Manager. You’ll join a close-knit and collaborative team in Leeds, taking full ownership of customer lifecycle management and digital retention strategies that drive conversion, engagement, and loyalty. The Role Developing and executing automated journeys and personalised campaigns using Ometria. Managing customer segmentation to optimise engagement and conversion. Analysing campaign performance, running A/B tests, and sharing actionable insights with the wider team. Leading CRM strategy across all digital communications including email, SMS, push notifications, and WhatsApp. Overseeing the loyalty and membership programme to strengthen customer retention. Ensuring GDPR compliance and data accuracy across the CRM database. Collaborating closely with trading, brand, and marketing teams to align all CRM activity with wider business objectives. Continuously identifying opportunities to improve automation, UX, and customer experience. About You Minimum 5 years’ CRM experience, ideally within an e-commerce or fashion retail business. Strong technical understanding of CRM platforms (Ometria experience highly desirable). Proven analytical and data-driven mindset with the ability to translate insights into strategy. Excellent attention to detail, organisation, and project management skills. Confident communicator who thrives in a fast-paced, collaborative environment. Passion for streetwear, fashion, and digital innovation. Extras: Salary up to £50,000 Hybrid working (1 day from home per week) 25 days holiday bank holidays Discretionary bonus Free onsite parking