Location: UKThe OpportunityWe are looking for a commercially driven Head of Sales to lead and shape the commercial strategy of a growing and ambitious food business.This is a pivotal leadership role responsible for driving revenue growth, margin performance and market expansion across multiple channels including foodservice, wholesale and retail. The successful candidate will lead sales, marketing and telesales functions, ensuring a joined-up commercial strategy that delivers long-term growth.The business is entering an exciting stage of development, and this role offers the opportunity to professionalise the commercial function, scale revenue and influence company-wide strategy while preserving the agility and culture of a fast-growing organisation.If you are a strategic commercial leader who is equally comfortable setting the direction and rolling up your sleeves to deliver results, this role offers genuine impact and progression.Key ResponsibilitiesDevelop and execute the overall commercial strategy aligned to business growth objectivesDeliver sustainable revenue growth, improved margins and expanded market shareIdentify new opportunities across retail, foodservice and wholesale channelsLead pricing strategy, promotional planning and margin managementMonitor market trends and competitor activity to inform strategic decisionsLead and develop the field sales and key account teamsBuild and manage strategic relationships with major customers and buying groupsSupport the sales team in negotiating high-value contracts and trading agreementsDrive performance against key commercial KPIs including revenue, margin and customer retentionIntroduce structured sales processes, forecasting and pipeline disciplineMarketing & Brand AlignmentWork with senior leadership to shape and deliver the brand strategyAlign marketing activity with commercial growth plansOversee product positioning, launches and innovation pipelinesLead trade marketing, digital marketing and campaign planningManage marketing budgets and track campaign ROICustomer Growth & RetentionOversee telesales operations to maximise inbound and outbound opportunitiesImplement structured CRM and customer engagement strategiesDevelop programmes that drive customer loyalty, retention and repeat businessIncrease average order value and customer lifetime valueLeadership & CultureBuild and lead a high-performance commercial teamCoach and develop managers and emerging commercial talentIntroduce clear KPIs, accountability frameworks and performance reviewsAct as a values-led leader within the wider businessOwn commercial forecasting and budgeting processesEnsure sales strategy aligns with production, supply chain and operational capacityWork closely with operations to ensure demand planning and commercial activity remain alignedWhat We’re Looking ForSenior commercial leadership experience within food or FMCGProven track record of delivering revenue growth and margin improvementStrong key account management and negotiation experienceExperience managing multi-channel sales (foodservice, wholesale or retail)Strong financial and analytical capabilitySignificant people leadership experienceExperience scaling a growing SME or developing commercial functionsKnowledge of both private label and branded food marketsEstablished relationships within the foodservice sectorPersonal AttributesEntrepreneurial mindset with strong commercial instinctStrategic thinker who is comfortable operating hands-onPragmatic and solutions-focusedStrong relationship builder with high emotional intelligenceResilient, adaptable and values-drivenBonus: Up to 20% paid quarterlyAnnual pay reviews33 days holiday including bank holidaysAdditional benefits linked to service and commitmentWorking PatternMonday to Friday – 40 hours per weekFlexible working approach required to support commercial activitiesExtensive UK travel with occasional overnight staysIf you are a commercially focused sales leader looking to shape the growth strategy of a developing food business, we would love to hear from you.
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