Product Marketing Manager - Cardiff / Hybrid - £90,000 + Excellent Benefits Yolk Recruitment are supporting a high-growth B2B technology business with a strong international presence. The company is investing heavily in building out its product marketing capability and is establishing this function as a new discipline within the organisation. This role offers a genuine opportunity to shape product marketing from the ground up, owning the UK strategy and helping define how products are positioned, launched, and enabled across the business. This opportunity would suit a Product Marketing Manager who has experience setting up product marketing foundations, enjoys building propositions from scratch, and wants real ownership rather than inheriting a fully formed playbook. This is what you'll be doing Reporting into the Director of Product Marketing, you'll take responsibility for setting up and executing product marketing for the UK market, while working closely with global peers. You'll act as the local expert on products, buyers, and market needs, with the freedom to define how product marketing is done locally. Your responsibilities will include: Building the UK product marketing strategy from the ground up, defining positioning, messaging, and go-to-market approaches where little currently exists. Leading UK-specific product and buyer messaging frameworks that give GTM teams clear, usable direction. Working close...