CRM & Business Intelligence Analyst, Rochdale
The Straumann Group is a globally leading provider in aesthetic dentistry, committed to quality and innovation. We are seeking a Business Intelligence Analyst to join our Commercial Excellence team in the Northern European Hub (NEH). This role involves turning data into insights, managing data architecture, and optimizing processes across CRM, data quality, AI-driven innovation, and market intelligence. You will work hands-on with Salesforce, support users, and contribute to platform development.
Key Responsibilities
* Support the operation, development, and optimization of CRM systems including Salesforce and Pitcher.
* Participate in testing new features and platform improvements with global/regional teams.
* Support end users and contribute to training initiatives.
* Analyze data to understand platform adoption, customer engagement, and campaign effectiveness.
* Identify behavioral trends to support go-to-market strategies.
Data Quality & Integrity
* Ensure accuracy and consistency of CRM data across SAP CRM and Salesforce.
* Conduct data quality checks and support data cleansing.
* Promote data ownership and governance.
Business Intelligence & Reporting
* Create reports and dashboards using Power BI and Salesforce Analytics.
* Analyze data to generate actionable insights.
AI & Digital Tools
* Leverage AI solutions to improve performance and decision-making.
* Automate routine reports and explore new tools for integration.
Market Intelligence & Strategy Support
* Analyze market trends, competitors, and customer needs.
* Support the development of market insights and strategic reviews.
Who You Are
* Driven, analytical, and eager to learn.
* Excellent communicator able to explain data insights.
* Passionate about data and digital transformation.
* Bachelor’s degree in business, data, tech, or related field.
* Experience with CRM systems like Salesforce, SAP CRM, Power BI, Alteryx.
* Experience in data analysis, sales operations, or similar roles.
* Familiarity with AI tools, data modeling, and automation.
What You’ll Gain
* Growth opportunities and a dynamic learning environment.
* Involvement in shaping digital strategies and data initiatives.
* Hands-on experience with Salesforce, Pitcher, Power BI, and Alteryx.
* Global stakeholder engagement across the NEH region.
This job is active and accepting applications. We are an equal opportunity employer committed to diversity and inclusion.
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