An exciting opportunity has arisen for a Marketing Co-ordinator to join a growing engineering supply company based in Burton upon Trent. This is a hybrid role, involving a combination of office-based work and remote working, supporting two expanding businesses.
This newly created role has been introduced to support and drive further growth by promoting our capabilities and successes to date. The successful candidate will play a key role in expanding the sales pipeline and increasing conversion rates, working alongside Sales professionals at all levels across the businesses.
You will be responsible for marketing both businesses, managing various marketing platforms and tools, and ensuring our brand and messaging resonate with current and prospective customers. A proactive mindset and creative approach will be essential for identifying new opportunities to broaden our market reach.
Marketing Co-ordinator Job Overview
Oversee the business development process to engage with prospects and maintain a detailed record of interactions
Manage market intelligence and lead generation activity, such as identifying UK-wide rail freight maintenance depots
Maintain a log of all prospect accounts and provide regular updates on their status
Maintain marketing materials and tools including PowerPoint templates and promotional collateral
Manage shared business email accounts
Monitor key platforms such as RISQS and Fasten IT, relevant to industrial fastener supply
Stay informed on industry news from the British and Irish Association of Fastener Distributors (BIAFD) and circulate key updates across the companies
Identify and manage leads through rail-related media
Promote both businesses through various channels including:
Company websites - Collaborate with creative partners to maximise SEO and increase web-based enquiries
LinkedIn
Other social media platforms
Industry events
Email newsletters
Marketing Co-ordinator Job Requirements
Excellent written and verbal communication skills
Experience delivering B2B marketing initiatives across a range of channels
Strong commercial awareness
Proven ability to manage budgets and report return on investment (ROI) to senior management
Highly organised with good time management and a flexible approach
Able to work independently - a self-motivated and creative individual
Proficient in Microsoft Office applications including Word, Excel, Outlook, and PowerPoint
Confident in using social media platforms such as LinkedIn and X (formerly Twitter), including reporting on engagement
Experience using AI for business marketing purposes is desirable
Familiarity with systems such as SAP would be advantageous
Marketing Co-ordinator Salary & Benefits
Salary dependent on experience likely Circa £28k-£30k
Healthcare
Hybrid opportunitiesBennett and Game Recruitment are a multi-disciplined technical recruitment agency based in Chichester, West Sussex operating across the UK with specialist teams covering a range of industries.
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