We are Air Ambulance Charity Kent Surrey Sussex (KSS), and we fight every day to save lives. We are Team KSS, a close-knit team of dedicated, skilled, sector-leading experts with an incredible level of expertise. We are passionate about what we do which drives us to always deliver our very best. We’re driven by our purpose of saving lives and ensuring the best possible outcomes for our patients. Last year alone we responded to over 3,100 incidents. We are fearless and tireless in fighting to save every life. Our charity headquarters and forward operating base are located at Rochester Airport, with our aircraft hangar and maintained at Redhill Aerodrome. When the call comes, we can reach any part of Kent, Surrey or Sussex in under 30 minutes. Salary £45,000-£50,000 Main Purpose of the role: As Head of Media and PR, you will be a master of effective public engagement communications and storytelling, and a key member of our talented and ambitious Marketing and Communications Team. You will lead on the implementation of our Media and Public Relations strategy and be responsible for its effective delivery and ongoing integration into our wider MarComms strategy, Income Generation, Marketing and Communications Directorate (IGMC) and wider long term organisational strategy. Our directorate’s overall goal is to generate and inspire the support we need to continue saving lives every day across Kent, Surrey and Sussex now and into the future. Your role will focus on leading our busy in-house press office, driving local, national and sector specific positive broadcast, digital and print media coverage, managing reactive media scenarios, and delivering media events and training. You’ll also lead on the development of our media content ambitions with TV and radio production, podcasts, and other digital opportunities. You’ll have solid experience in working with patrons and ambassadors and be able to lead the establishment of our new patronage and ambassador programme for the charity including VIPs and celebrities, influential bastions of business and industry, and synergistic celebrities and influencers, to help raise our profile and inspire support. You’ll also lead on our public affairs strategy, working closely with Government, MPs and community leaders to further our ambitions around the development of our lifesaving service and other key issues facing our charity and sector, including advocacy of policy development and/or change. You’ll play a key role in the development and delivery of a wide range of fully integrated PR, brand awareness and fundraising campaigns, appeals and events and spearhead our thought leadership activity across all our relevant channels, including media and social media. You’ll lead the development of PR content including lived experience stories. You’ll be a highly strategic, self-motivated, organised and creative individual looking to make a real difference to the communities we serve, who values and understands the importance and benefit of highly effective Media and PR. You’ll be a strategic communicator and powerful storyteller with a proven ability to also budget, plan, evaluate, and build relationships with media, government leaders, ambassadors and other key stakeholders including all teams across KSS, our former patients, volunteers and supporters, partners and peers. We place great emphasis on The KSS Way, our cultural and strategic framework. We are a dynamic, creative, innovative, inclusive and collaborative charity which supports wellbeing, individual and team growth, learning and development. Main Responsibilities: Lead the delivery and continual development of our Media and Public Relations strategy as part of the Marketing and Communications Team which sits within our Income Generation and Marketing and Communications directorate. •Lead our busy in-house press office, continually delivering impressive levels of local, national and sector broadcast, digital and print media coverage. Creating and seizing proactive and reactive media opportunities. •Deliver large-scale media events and comprehensive training to staff across our charity. Spearhead our ambitions to develop our approach to TV and radio productions, podcasts and other digital opportunities. •You’ll lead the development of PR content including lived experience stories. •Support the Director of Communications and Engagement in leading on our crisis communications readiness and implementation. •Lead the development and delivery of our new patronage and ambassador programme, to engage VIPs and celebrities, high-profile local dignitaries, influential bastions of business and industry, synergistic celebrities and influencers, to help raise our profile and inspire support. As such, have a proven track record in working with these important stakeholders and/or representative offices and agents. •Lead our public affairs strategy, working closely with Government, MPs and community leaders to further our ambitions around the development of our lifesaving service and other key issues facing our charity and sector, including advocacy of policy development and/or change. •Play a lead role, in collaboration with colleagues in the Income Generation and Marcomms Team, in delivering successful integrated campaigns and support income generation activity including generating key messaging and delivering highly effective media and PR activities to support campaigns and appeals. •Work closely with colleagues to ensure consistent brand identity, key messaging, and tone of voice across all our channels and audiences and support staff with training and coaching in this as and when required. •Be a master of storytelling, a brilliant copy writer, creative and innovative content creator and event manager •Work closely with our Digital Team to ensure an integrated approach to on and offline activity to maximise our reach and impact •Develop relationships with colleagues across Team KSS, including senior colleagues such as our Chief Executive, offering strategic and tactical communications support working closely with the Director of Communications and Engagement. •Ensure a high level of confidentiality is kept on sensitive matters including medical information, press enquiries and former patient stories •Write and deliver strategic documents, in partnership with the Governance Team and Senior Leadership Team •Be a lead figure in managing the reputation of KSS, escalating risks and threats to the Director of Communications and Engagement and working closely with the rest of the IGMC Team •Evaluate and report, through data-driven evidence, how effectively Media and PR is performing and use the insights to continually improve our impact •Work in a manner that supports a culture that embeds and promotes our values •Attendance at our fundraising events, which may include weekend work, will be expected. Time off in lieu will be provided for additional hours worked. OTHER GENERAL DUTIES: 1. When working at our office: • Welcome visitors and assist them in the appropriate manner • Observe and adhere to office procedures • Respect confidentiality of all information obtained whilst working for the charity 2. To contribute to the functioning and morale of the team, whilst conducting yourself in a professional and efficient manner. Other duties as may be required from time to time on behalf of the charity. This Role Profile will be reviewed and updated as necessary