As the Retail Marketing Manager at Sky UK
You will play a key role in driving sales, enhancing customer engagement, and promoting Sky’s products and services through retail channels. You will develop and implement innovative retail marketing strategies that align with Sky’s brand values and deliver results across retail touchpoints, ensuring an exceptional customer experience.
What you’ll do:
* Develop and deliver retail marketing strategies & campaigns that drive Sky product sales, strengthen brand presence, and enhance the in‑store customer experience.
* Use market insights and consumer trends to shape Sky’s retail marketing strategy, ensuring campaigns resonate with target customers.
* Lead the planning and execution of integrated retail campaigns across Sky Glass, Sky Mobile, Sky Broadband and more.
* Manage in‑store activations, digital activity, promotions and events to create impactful customer touchpoints.
* Build strong partnerships internal and external agencies to deliver seamless campaigns and product launches.
* Analyse campaign performance, reporting insights, sales impact, ROI and recommendations to senior stakeholders.
What you’ll bring:
* Demonstrated experience in marketing campaign management, from concept to execution, within both physical and digital retail environment
* Excellent analytical skills with the ability to use data and insights to optimize campaigns and measure performance.
* Highly creative making sure all customer facing comms live & breathe the Sky brand
* Exceptional communication, partner & agency management, and interpersonal skills, with the ability to present work to senior stakeholders
* Process driven with strong organisation skills and highly capable of planning and prioritising
* Knowledge and confidence to make considered recommendations for prioritisation
Team overview
The retail marketing team sits within the Routes To Marketing & Performance side of the business and is responsible for developing and executing strategies that drive brand awareness, customer engagement and sales growth across retail channels. This team collaborates closely with product, sales and creative teams to design and implement in store promotions, merchandising strategies and digital marketing campaigns. They analyse market trends, consumer behaviour and sales data to optimise marketing initiatives and enhance the customer shopping experience. The team ensures consistent brand messaging and effective communication across all retail touchpoints, contributing to the company’s overall business objectives.
The Rewards
* Sky Q, for the TV you love all in one place
* A generous pension package
* Private healthcare
* Discounted mobile and broadband
* Access a wide range of exclusive Sky VIP rewards and experiences
How you’ll work
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.
We've adopted a hybrid working approach to give more flexibility on where and how we work. You’ll find out more about what this means for this role during the recruitment process.
Your office base
Osterley: Our Osterley Campus is a 10‑minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.
On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.
Inclusion
At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.
We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all, and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.
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