Digital Marketplace Manager
Bristol (Remote)
My client is a leading brand on the world market, located in Bristol with five divisions in the group offering services to the Garden Retail, Horticulture, Sport, Industrial, and Fencing industries. They are an incredibly fast-growing company with an international presence in both India and Dubai.
As a result of continued growth, they are looking to strengthen the team further by the appointment of an ambitious and driven Marketing Manager.
The successful candidate will be responsible for supporting the company brand to drive significant digital revenue growth on Amazon, eBay, and Wayfair and additional marketplaces to support the overall business need.
The Digital Marketplace Manager is responsible for supporting the company brand to drive significant digital revenue growth on Amazon, eBay, and Wayfair and additional marketplaces to support the overall business need. You will lead the advertising strategy and spend, inventory forecasting, asset management and optimisation, product gap analysis, competitive analysis, vendor/agency management, actions based on analytics, leadership reporting, pricing, and cost/benefit analysis for any relevant opportunity.
Responsibilities
* strategic plans to drive revenue growth in our digital wholesale accounts and marketplaces (e.g. Amazon, eBay, Wayfair).
* revenue growth strategies, including pricing, mix assortment, promotion, inventory, refresh strategies and overall site functionality.
* relationships both internally and externally to support the business channel.
* content enhancement and optimises search for strategic online retailers.
* data and insights to deploy digital marketing tactics, driving traffic and conversion rates.
* with 3P vendor to allocate resources against online tactics, delivering superior ROAS and ACOS results.
* business analytics to maximise sales and profit performance.
* and analyses reports from different platforms, presents findings, and provides recommendations for areas of growth and opportunity.
* forecasting and inventory planning with Operations team and 3rd party partner.
* seasonal financial plans to achieve quarterly and annual objectives.
* key information to leadership, including sell through, margin, and strategic business updates.
* collaboration with Product team and 3P vendor to curate and deliver the right product assortment for 3P store front and 3P marketplace sellers.
* with internal marketing team and/or external agencies to optimise ASIN pages (A+ content, keywords, video, images).
* product listings for consistency of copy, images, descriptions, keywords, and additional content.
* the channel for errors, alerts, questions, and inquiries and resolves with a high sense of urgency.
* marketplace issues and root causes, making recommendations for improvements.
* documents and executes changes through marketplace case/ticket management.
* with internal marketing team and/or external agencies to maximise performance.
* brand expansion to additional marketplaces.
Experience
* experience in eCommerce sales and management on various platforms including Amazon
* track record of growing market share and revenue on marketplaces.
Knowledge, Skills and Abilities:
* to drive results.
* understanding of commercial strategy and analysis
* to work with cross-functional teams to achieve sales goals.
* business acumen and strategic thinking
* organisation skills with attention to detail.
* savvy.
* written and verbal communication skills, with the ability to successfully negotiate, persuade and present sales and product information.
* with Microsoft Office, Vendor Central, Seller Central and other online wholesale portals.