đź“Ť London | International Business | Full-Time
At Be Keen, we partner with some of the world’s most distinctive niche fragrance brands to build and scale their presence globally across Travel Retail and domestic markets.
We are looking for a Marketing Executive who is both strategic and hands-on, ready to play a key role in bringing brands to life across international markets.
This role sits at the heart of the business, working cross-functionally with commercial teams, distributors, and creative partners. You will be involved in everything from brand positioning and product launches to in-market activations and content development, ensuring consistency and excellence across all touchpoints.
This is an opportunity for someone who wants to go beyond execution, to understand how brands grow internationally, and to take ownership in a fast-paced, entrepreneurial environment.
What you'll do:
Brand Strategy & Marketing Planning
* Support the development of brand positioning and long-term strategies across the portfolio
* Contribute to annual marketing plans aligned with commercial objectives
* Monitor market trends, competitors, and consumer insights
* Provide performance analysis to support decision-making
Product Launches & Innovation
* Lead the coordination and execution of 360° fragrance launches
* Track launch performance across markets, especially in Travel Retail
* Develop and roll out launch toolkits for international markets
Brand Activations & Market Support
* Support the execution of retail activations and in-store experiences
* Work closely with distributors and partners to ensure brand consistency
* Identify opportunities to strengthen brand visibility across markets
Content & Creative Production
* Coordinate the development of marketing assets across digital and physical channels
* Support the creation of presentations, training materials, and launch content
* Collaborate with agencies and creative partners
* Oversee photo and video production processes
PR & Brand Visibility
* Support PR initiatives across beauty and lifestyle media
* Assist in organizing events and brand activations
* Contribute to international fairs and key industry moments
What we’re looking for
* 3 - 5 years of experience in Marketing, ideally within beauty, fragrance, luxury, or lifestyle sectors
* Additional languages are a plus in an international environment
* A genuine interest and sensitivity to the world of artistic perfumery and niche brands
* Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
* Proactive, hands-on mindset with a high level of ownership
* A balance of creative thinking and strong execution, able to turn ideas into concrete
* deliverables
* Comfortable working in a fast-paced, entrepreneurial, and international environment
* Strong communication skills, with the ability to work both independently and collaboratively
* Experience in Travel Retail or international distribution networks is a strong plus
Why join us:
* Work with a curated portfolio of highly distinctive niche fragrance brands, each with a strong creative identity and storytelling DNA
* Gain exposure to a truly international business, operating across Travel Retail and domestic markets in more than 25 countries
* Be part of a lean, entrepreneurial environment where you will have real ownership, visibility, and the ability to make an impact from day one
* Collaborate closely with senior leadership and founders, gaining direct insight into strategic decision-making and brand development
* Get hands-on experience across the full marketing spectrum — from brand strategy and product launches to retail activations and content creation
* Work at the intersection of creativity and commercial performance, understanding how brands translate into results in competitive retail environments
* Develop a strong understanding of Travel Retail dynamics and international distribution, a unique and highly valuable expertise in the luxury industry