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Brand Activation Manager – Established Soft Drinks Business – West Midlands – £35,000 plus package
An exciting opportunity has gone live to work with an established and instantly recognizable soft drink brand covering the length of the United Kingdom. This client boasts a fantastic range of products, an excellent culture and the chance to progress within the business. This client has over 100 years in the industry!!
As Brand Activation Manager you will play a pivotal role in executing brand campaigns, supporting brand growth across the off trade sector. You’ll work closely with the commercial and brand teams to ensure flawless activation of brand strategies, manage marketing brand, and represent the brand at key trade events and supplier collaborations.
This is an ideal opportunity for someone who has experience in trade marketing or sales experience who is keen to develop their career in the brand world.
Company benefits:
* Join a respected, heritage-led juice brand with a strong presence and loyal customer base
* Great opportunity to make a tangible impact in a visible and collaborative role
* Competitive salary and package with room for progression!
* Hybrid working model and supportive, entrepreneurial team environment
The Brand Activation Manager responsibilities:
* Plan, manage, and execute brand campaigns across multi-channel
* Develop and implement channel-specific brand strategies in collaboration with the wider marketing and sales teams
* Manage the creation, distribution, and ROI tracking of marketing assets and POS materials
* Support and lead trade show presence, events, and industry collaborations
* Collaborate with supply and commercial teams to ensure consistent brand representation across key customer accounts
* Monitor competitor activity and category trends to inform activation planning and reportingMaintain strong working relationships with retailers, wholesalers, and promotional partners
The ideal Brand Activation Manager Candidate:
* Experience working in Drinks FMCG, with a trade marketing or commercial background.
* Understanding of the off trade landscape, including retail and wholesale
* Strong project management skills with the ability to multitask and meet deadlines
* Confident communicator and relationship builder, comfortable working cross-functionally
* Experience supporting brand activation and trade campaign execution
* Passion for great products and a proactive, energetic approach to work
If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment / mark@corecruitment.com
COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
To view other great opportunities please check out our website www.corecruitment.com or call us for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you.
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Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Sales and Marketing
* Industries
Wholesale Alcoholic Beverages, Wholesale Food and Beverage, and Food and Beverage Retail
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