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Co-Founder | Marketing Recruitment and Growth Consultant
Job Title: Head of Growth Marketing
Location: Stroud (Hybrid), London monthly, occasional US travel
Direct Reports: CRM Manager, Social Media Marketing Manager, Newsletter Editor, Freelance Videographer
Salary: Competitive, dependent on experience
About the company
Our client are on a mission to liberate everyone from the limitations of today’s financial system. Founded in 2015, they empower their clients to buy, save, send, and spend allocated gold – with the convenience of a Mastercard. As inflation rises and markets fluctuate, gold remains a trusted store of value.
This is a hugely exciting time to join this business as their first-ever Head of Growth Marketing, leading the team into a new era of brand expansion and commercial performance.
This is a senior, strategic role for an experienced marketing leader with a deep understanding of regulated environments and performance-driven marketing. You will lead the development and execution of our client’s full-funnel marketing strategy, ensuring compliance with FCA regulations while driving brand awareness, customer acquisition, engagement, and revenue.
You’ll lead a high-performing team across CRM, content, digital, and videography—using data, creativity, and innovation to accelerate growth and market presence.
Strategy & Performance Marketing
* · Define and deliver Glint’s marketing strategy in line with company goals
* · Design segmented campaigns across paid media, organic, content, and CRM
* · Lead data-driven decision-making to optimise ROI and user engagement
* · Analyse trends and competitor activity to refine growth strategies
* · Report performance to executive leadership using clear metrics and insights
* · Own and evolve the Glint brand to align with its purpose and audience
* · Ensure all brand messaging is consistent across channels and touchpoints
* · Manage agency and partner relationships to deliver impactful campaigns
* · Drive brand awareness and improve NPS through consistent brand execution
* · Oversee digital marketing (social, paid, SEO, email, partnerships)
* · Lead and support the team to deliver compelling multimedia content (inc. video)
* · Manage newsletter content and distribution strategies
* · Lead CRM campaigns and automation to drive retention and upsell
* · Work closely with Compliance to meet FCA, GDPR, and Consumer Duty obligations
* · Collaborate with Product, Operations, and Business Development to align messaging
* · Influence commercial decisions with marketing data and customer insights
* · Build a high-performing, collaborative team culture
* · Set objectives and development plans for direct reports
* · Provide mentorship, feedback, and upskilling across the team
* · Manage freelance and agency partners effectively, on time and budget
* · Ensure all marketing materials comply with FCA, TCF, GDPR, and Consumer Duty
* · Maintain marketing procedures to uphold regulatory standards
* · Work with Compliance team to audit content and stay aligned with industry rules
* · Ensure monthly training is completed and compliance feedback is implemented
* · Champion “Good Outcomes for Customers” by using NPS data to guide messaging
* · Degree in marketing or related field (or equivalent experience)
* · Proven experience in a senior marketing role (ideally in fintech or regulated space)
* · Deep understanding of FCA, GDPR, Consumer Duty, and financial promotions
* · Strong leadership skills with experience managing teams and budgets
* · Confident with digital marketing tools, analytics platforms, and CRM systems
* · Strong written and verbal communication skills
* · Ability to thrive in a fast-paced, scale-up environment
* · 25 days annual leave + bank holidays
* · EMI share option scheme
* · Flexible working & core hours
* · Birthday day off
* · Enhanced family-friendly leave
* · Salary sacrifice pension scheme
* · Employee Assistance Programme (EAP)
* · Access to mental health & wellbeing resources
* · Paid quarterly team dinners and events
* · Team competitions, rewards, and prizes
* · Online training and e-learning access
Ready to make your mark in this exciting scale-up?
Apply now and join an exciting global business leading the way in their field.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Financial Services and Investment Banking
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