Direct message the job poster from VHR Global Technical Recruitment
VHR is seeking a commercially minded Growth Marketing Specialist with a strong focus on lead generation and client acquisition to help scale our international recruitment business. Your mission will be to drive high-value B2B leads, expand our client database, and ensure leads are effectively nurtured and converted through intelligent marketing strategies. You will work closely with sales and recruitment teams to achieve measurable KPIs.
Key Responsibilities
* Own and execute lead generation strategies targeting decision-makers within aviation, motorsport, automotive, and engineering.
* Build and maintain a qualified pipeline of potential clients through inbound and outbound campaigns.
* Define and deliver against monthly and quarterly lead generation KPIs (e.g., SQLs, conversion rates, database growth).
* Create B2B content that resonates with industry pain points—blogs, white papers, case studies, landing pages, and email campaigns.
* Align content strategy with business goals to attract, convert, and retain client leads.
* Ensure all content supports list growth, brand positioning, and sales enablement.
* Work within our CRM (Bullhorn or similar) to segment, tag, and manage client databases for maximum impact.
* Implement workflows to keep leads warm through targeted nurture sequences and automated follow-ups.
* Monitor database health and lead lifecycle progression, reporting against targets.
Email Marketing & Automation
* Deliver segmented and personalised email marketing campaigns to move leads through the funnel.
* A/B test messaging, subject lines, and CTAs to improve engagement and conversion.
* Use behavioural triggers and drip campaigns to engage cold leads and re-engage dormant contacts.
* Performance Analysis & Reporting
* Track and report on KPIs including MQLs, lead-to-client conversion rate, campaign ROI, and database growth.
* Use insights to continuously optimise lead generation and nurturing efforts.
Requirements
* Proven experience in B2B growth marketing with a focus on lead generation and nurturing.
* Familiarity with CRM and marketing automation tools
* Strong copywriting and content creation ability tailored to technical sectors and buyer personas.
* Data-driven with the ability to track performance and pivot strategy based on analytics.
* Experience collaborating closely with sales teams and delivering against joint KPIs.
* Recruitment or technical industry exposure is a bonus.
Why Join VHR?
Join an award-winning recruitment agency working with global leaders in aviation, F1, and engineering.
Be part of a high-performance team where marketing is central to business growth.
Enjoy a collaborative and innovative environment with real influence over strategy and execution.
* Competitive salary with commission
* Financial support for certifications and training
* Regular team socials and international incentives
* Opportunity to work with an established international client base
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Sales, and General Business
* Industries
Staffing and Recruiting, Aviation and Aerospace Component Manufacturing, and Civil Engineering
Referrals increase your chances of interviewing at VHR Global Technical Recruitment by 2x
Get notified about new Marketing Specialist jobs in Bermondsey, England, United Kingdom.
London, England, United Kingdom 3 days ago
London, England, United Kingdom 3 days ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 6 days ago
London, England, United Kingdom 1 day ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 3 days ago
Media Manager - L'Oreal Paris, Makeup & Skincare
London, England, United Kingdom 1 week ago
Marketing & Communications Assistant, BBC Proms
London, England, United Kingdom 3 days ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 week ago
Marketing & Events Coordinator Full Time Park Lane
London, England, United Kingdom 1 week ago
London, England, United Kingdom 2 weeks ago
Influencer Marketing and Community Coordinator
London, England, United Kingdom 4 weeks ago
London, England, United Kingdom 2 weeks ago
Brand Marketing Manager, International Originals Marketing
London, England, United Kingdom 3 weeks ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 3 days ago
London, England, United Kingdom 6 days ago
London, England, United Kingdom 3 weeks ago
London, England, United Kingdom 1 week ago
London Area, United Kingdom £25,000.00-£30,000.00 13 hours ago
Business Support Coordinator (Marketing)
London, England, United Kingdom 1 week ago
Social Media and Influencer Marketing Manager
London, England, United Kingdom 4 days ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom £25,000.00-£28,000.00 16 hours ago
Hammersmith, England, United Kingdom 7 hours ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr