Location: Not Specified
Type: Permanent
Salary: £28,000 - £35,000 Per Annum
EMAIL CRM EXECTUIVE
GLOBAL FASHION BRAND
MANCHESTER
ONLINE FASHION BRAND - UP TO £35K
GLOBAL FASHION BRAND
Are you experienced in email marketing? Do you thrive analysing customer behaviour? Are you driven, full of ideas and want to join a dynamic and passionate team? If you answered yes… WE NEED YOU! Our client a global fashion brand based in Manchester are looking to recruit an experienced EMAIL MARKETING CRM EXECUTIVE to join their expanding and dynamic team. The candidates will ideally be based in the Greater Manchester and have at least 2 years experience working for an online brand as an ECRM marketing Exec.
RESPONSIBILITIES
Develop and implement the email strategy for our brand. Across campaign, ECRM and transactional emails. Responsible for the entire email end to end process.
SMS marketing in line with planned promotions / launches
Ensuring a deep understanding of our customer through significant analysis - sharing findings across the team
Create strategic segmentation plans and roll out across email firstly, but ensuring data is shared with relevant channels (paid social/ PPC) to drive customer engagement > sales.
Weekly, monthly and quarterly email performance reporting, optimising and sharing ideas for improvement.
Idealise and implement customer welcoming, re-engagement and multi purchase tactics, analysing and measuring results. (Such as refer a friend/ push notifications)
Work closely with paid social manager to optimise customer targeting across all levels of the marketing funnel.
Creating impactful campaigns with the brand manager for each customer segment, working inter-departmentally to maximise reach and performance.
Ensuring a seamless customer journey from acquisition through to retention
New, existing and lapsed customer reporting. Responsible for subscription growth.
Drive repeat purchases through the management of initiatives via payment providers such as Klarna/ clearpay
ESSENTIAL
At Least 2 years experience in an email marketing, CRM or database role
At least 3 years e-commerce experience
Savvy on google analytics
Strong data analysis and reporting skills
Knowledge of GDPR
BONUS EXPERIENCE
Experience utilising Klaviyo
Experience in fashion retail
THE PACKAGE
some Hybrid working
Casual dress
Bonus -Discretionary bonus of up to 20% of salary
Holidays- 25 days plus bank holidays
Private Healthcare Cover – Single
Pension – 4% employer and 4% employee with Aviva. Match option available up to 5% employer contribution.
Staff Discount – 40% Company pension
Salary up to £30k DOE