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About the role We’re seeking a highly analytical, creatively minded Marketing Analyst (Social & Influencer) to join Ogilvy UK’s Marketing Sciences team. You’ll be our specialist in making sense of social and influencer data, transforming it into clear recommendations that improve performance and drive brand growth.
Working closely with clients and cross-functional teams across strategy, creative, media, PR and influencer, you’ll translate business questions into measurement frameworks, run robust analyses, and shape test‑and‑learn programmes that connect content, creators, media investment and business outcomes.
This role sits at the intersection of data and storytelling. You’ll pair statistical rigour with a deep understanding of social platforms and the creator economy, bringing insights to life through compelling narratives, intuitive dashboards and practical optimisation guidance. You’ll support a diverse portfolio of global brands, helping to standardise best‑in‑class measurement, advance experimentation, and elevate how data informs strategy and creative decisions.
Responsibilities:
1. Partner with clients and internal teams to understand business objectives and develop data-driven marketing recommendations.
2. Apply advanced statistical techniques, including regression analysis, time-series forecasting, causal inference, and predictive modelling, to analyse social and influencer campaign performance.
3. Extract, clean, and manipulate large datasets using SQL, Python, or R from social media and influencer platforms such as CreatorIQ and Sprinklr.
4. Design and implement measurement frameworks, attribution models, and dashboards (Tableau, Power BI) to track campaign effectiveness and provide clear, actionable insights.
5. Conduct deep-dive quantitative analyses to identify trends, anomalies, and optimisation opportunities in social and influencer campaigns.
6. Support experimentation, including A/B testing and other experimental designs, with rigorous statistical analysis to validate hypotheses.
7. Translate complex data into clear, concise, and compelling reports and narratives for both technical and non-technical audiences.
8. Contribute to evaluating and integrating new analytical tools and methodologies to enhance the team’s capabilities.
9. Support competitive benchmarking and trend analysis to inform strategic recommendations.
A bit about you:
10. Bachelor’s or Master’s degree in Statistics, Mathematics, Data Science, Economics, Computer Science or a related quantitative field.
11. Strong grounding in statistical modelling, experimental design and hypothesis testing; familiarity with causal inference and time‑series methods.
12. Proficiency with SQL and either Python or R for data manipulation, analysis and visualisation; comfortable with Git and reproducible workflows.
13. Platform and tool experience
14. Hands‑on experience with CreatorIQ and Sprinklr, or exposure to social listening tools (e.g., Brandwatch, Talkwalker) and native platform analytics.
15. Experience building dashboards in Tableau or Power BI; ability to design intuitive, decision‑ready visualisations.
16. Marketing and domain expertise
17. Solid understanding of the social ecosystem and creator economy, including paid/owned/earned dynamics, platform KPIs and campaign objectives.
18. Ability to link social & influencer activity to broader digital outcomes (brand lift, site/app behaviour, conversions and incremental impact).
19. Excellent storytelling skills; confident presenting to clients and senior stakeholders.
20. Highly analytical with a creative mindset; adept at simplifying complexity and inspiring action.
21. Meticulous attention to detail, strong organisation and the ability to manage multiple projects and deadlines.
Nice to have:
22. Nice to have: working knowledge of cloud data warehouses (e.g., BigQuery, Snowflake), API integrations and workflow automation.
23. Familiarity with digital channels, machine learning or predictive modelling is desirable but not essential.
24. Experience with MMM or triangulating platform signals with incrementality testing.
25. NLP and computer vision techniques for creative and conversation analysis.
26. Knowledge of brand safety, disclosure compliance and fraud/inauthentic activity detection.
27. GA4 or app analytics exposure; understanding of privacy‑safe measurement approaches.
How we help you Thrive:
28. 25 days annual leave + 1 Volunteer Day
29. Bupa Healthcare
30. Enhanced Maternity, Adoption and Shared Parental Leave
31. We have a Flexible Working Model with core working hours: 10am – 4pm
32. A 1.5:1 Matching Pension Structure
33. Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
34. Season Ticket Loan and Cycle to Work Scheme
35. Life Assurance
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.