We are looking for a Sales Development Team Lead to join La Fosse and support our Inovus team. This role sits at the very start of the commercial journey and plays a critical part in how we grow the business, through both direct contribution and ownership of how sales development is executed. This is a hands-on leadership role. You will personally drive high-quality outbound activity while also designing, embedding, and improving the frameworks, solutions, and processes that underpin an effective SDR function. You will work closely with consultants and leaders across Inovus to ensure outreach is commercially focused, well targeted, and aligned to wider business priorities. Requirements What you will be doing Leadership, solutions, and frameworks Leading, coaching, and supporting SDRs or junior commercial colleagues Setting clear expectations around quality, activity, and outcomes Designing and embedding repeatable SDR frameworks, including targeting models, messaging structures, qualification standards, and handover processes Creating practical solutions to improve conversion, efficiency, and pipeline quality Acting as the point of accountability for SDR standards and continuous improvement Partnering with leadership to evolve the SDR function as the business scales Targeting and planning Owning and embedding a clearly defined Ideal Client Profile (ICP) Building structured approaches to account selection, stakeholder mapping, and prioritisation Translating commercial strategy into executable SDR plans and campaigns Lead generation and outreach Personally driving outbound activity across LinkedIn, email, and phone Developing and refining outreach messaging using structured frameworks (e.g. PACT) Ensuring outreach is relevant, personalised, and commercially grounded Calling and engagement structure Designing calling structures, cadences, and call windows Reviewing engagement data and using insights to refine approach Coaching others on effective conversations and objection handling Qualification and handover Designing and enforcing clear qualification frameworks Ensuring opportunities are handed over with strong context and insight Creating consistency between SDR output and consultant expectations Performance and optimisation Tracking activity and outcomes accurately in Bullhorn Defining success metrics beyond volume (conversion, quality, pipeline impact) Testing, iterating, and scaling what works across the team What good looks like Clear ownership of SDR standards, frameworks, and outcomes Consistent delivery of high-quality, well-qualified opportunities Strong conversion into meaningful pipeline Visible improvement in team performance and confidence SDR activity that is structured, repeatable, and scalable What we are looking for Experience leading or mentoring a sales development or outbound commercial team Experience creating, implementing, and improving sales or SDR frameworks and solutions Background in SDR, business development, or outbound sales roles Confidence engaging senior stakeholders and handling objections Strong written and verbal communication skills Comfortable balancing personal output with team leadership and solution design Commercially curious, structured, and resilient mindset Nice to have Experience in consultancy or B2B sales environments Experience using LinkedIn Sales Navigator and/or Bullhorn Exposure to building new functions or improving underperforming teams Interest in progressing into broader commercial or sales leadership roles Benefits Benefits: Industry-Leading Commission Structure: Earn from day one with our competitive commission scheme. Annual Leave: Enjoy up to 30 days of annual leave, plus bank holidays, your birthday off, and a Christmas closure period. ️ Hybrid Working Model: We work 3/4 days a week from our London office, with 2 weeks per year to work from anywhere, whether that’s by the beach, in the countryside, or closer to family. Annual Company Ski Trip: Hit the slopes with the team, our all-company ski trip is open to everyone. Wellness Perks: We subsidise your gym membership to help you stay active and energised, and offer weekly in-office massages for a midweek recharge. Mental Health Support: Access to professional support and resources to help you prioritise your wellbeing. Enhanced Maternity Pay: We provide enhanced maternity packages to support you through life’s important milestones. Incentives & Socials: Regular team socials, performance incentives, and rewards to celebrate your success. Private Health & Dental Discounts: Take advantage of discounted private healthcare and dental plans, because your health matters. The Interview Process: We want to make sure this role is the perfect fit for both you and us. Here’s what to expect: Call with our TA team: To learn more about you and to tell you more about us! 1st Stage Teams Interview: A commercial-focused conversation with the hiring manager or team lead. Psychometric Assessment : A short online assessment to help us understand your working style, preferences, and strengths. Final Stage Interview - in person: An opportunity to meet the team, learn more about La Fosse and dig into what your first 6 months could look like. At La Fosse, we believe diverse teams create better outcomes. We welcome applications from all backgrounds and are dedicated to creating a workplace where everyone can thrive. If this role excites you but you don’t tick every box, we still encourage you to apply! Ready to be part of something bigger? Apply now and let’s grow together.