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Digital Content Strategist, Central London
Client: Smith+Nephew
Location: Central London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: e0af5bb7b49a
Job Views: 4
Posted: 29.04.2025
Expiry Date: 13.06.2025
Job Description:
Life Unlimited.
At Smith+Nephew, we design and manufacture technology that takes the limits off living!
The Digital Content Strategist defines, builds, and structures the evolving overall digital content (including assets and user interactions) on Smith+Nephew's website and digital platforms. This is a new role, working across all our business units to build and deliver cohesive digital communications. The role works in partnership with local markets and is the lead on all things digital content in our global head office. This is a hands-on role where you will be strategizing and implementing with our small team and agency partners.
What will you be doing?
* Define the new content creation process for our digital platforms. Educate and support the internal organization to build user-friendly and dynamic content.
* Own the creation, development, and execution of the content strategy for the company's website and connected, customer-facing digital platforms.
* Improve internal production processes for crafting digital content by collaborating practically in small teams and closely working with Marketing and Marcom. Define new content workflows in the CMS in collaboration with technical teams.
* Work with internal partners to improve the whole customer journey, tying together big ideas and concepts in ways that engage customers and are innovative.
* Be part of the global S+N.com web team, working closely with the Web Customer Experience Director, regional team members, internal editors, external design agencies, and development teams.
* Create and help maintain editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks, and content migration plans to ensure consistency across platforms.
* Support and participate in content conception and creation with global and local markets.
What does success look like?
The Digital Content Strategist leads in enhancing customer satisfaction through guidance, driving engagement with excellent content and clear call-to-actions to optimize the digital customer journey. Your insights will help foster a 'digital first' culture at Smith+Nephew.
Your background
* 5+ years of experience in content strategy, copywriting, UX writing, SEO, or related fields, preferably in an agency setting.
* Degree qualified (or equivalent experience) in writing, journalism, literature, communications, marketing, or a similar field.
* Experience with Sitecore 10.x as CMS and Digital Asset Management System (DAM).
* Excellent knowledge of content workflows and supporting a global organization in producing innovative digital content.
* A balance of big-picture thinking, meticulous execution, and enthusiastic content consulting.
* Understanding of W3C standards, SEO, and analytics.
We are open to hybrid, remote, or office-based work, provided you reside in the UK. Some meetings will occur at our Watford office, so attendance when needed is important.
You. Unlimited.
We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.
What we are offering you
* Inclusion, Diversity and Equity: Committed to welcoming, celebrating, and thriving on diversity. Learn more on our website.
* Your Future: Company car or allowance, bonus, pension schemes, and share options.
* Work/Life Balance: Flexible vacation, paid holidays, and volunteering hours.
* Your Wellbeing: Private health/dental, healthcare cash plans, income protection, life assurance, and more.
* Flexibility: Hybrid working model for most roles.
* Extra Perks: Discounts on gyms, bicycle and car schemes, and other employee discounts.
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