Job Title: Creative Copywriter
Location: Leeds, LS12 (Hybrid working available)
Type: Full-time
Salary: Competitive, based on experience
About Smile White
We’re Smile White – the smile experts. Bold, fresh, and unapologetically confident, we bring premium dental care to the masses. Now, we’re looking for a creative wordsmith who can match our energy and bring our campaigns to life with words that hit home.
The Role
We’re on the hunt for a Creative Copywriter who lives and breathes bold ideas. You’ll craft campaign copy that turns heads and delivers results — from big-picture brand messaging to snappy social captions. Fast, witty, and always on-brand, you’ll help shape how Smile White sounds to the world.
What You'll Be Doing
* Conceptualising and writing campaign copy across digital and offline channels
* Creating sharp, engaging B2C content that captures attention and drives action
* Collaborating with the marketing, design, and social teams to build cohesive campaigns
* Writing everything from ad headlines and taglines to emails, landing pages, and video scripts
* Jumping into brainstorms, bringing ideas to the table, and running with them — fast
What We’re Looking For
* 2+ years experience in a creative copywriting role — preferably B2C
* A portfolio packed with punchy campaigns and clever ideas
* Proven experience writing campaign copy that converts and connects
* Ability to write with wit, speed, and flair
* A sharp eye for tone and consistency — always on brand, always engaging
* Comfortable working in a fast-paced, high-energy environment
Bonus Points If You Have
* Experience working in health, beauty, or lifestyle sectors
* A background in branding or ad agency work
* Knowledge of SEO principles (but don’t worry — we don’t do keyword stuffing here)
Why Smile White?
* A growing brand with big ambitions
* A creative-first culture where your ideas matter
* Hybrid working options (based out of our Leeds HQ)
* A team that works hard, laughs harder, and celebrates wins
Ready to Make 'Em Smile?
Send us your CV and a portfolio that shows off your best creative work. We want to see punchy, smart, scroll-stopping copy — show us what you’ve got.