Senior Digital Marketing SpecialistOur client, a leading player in the marketing sector, is seeking a dynamic Senior Digital Marketing Specialist to join their team. In this role, you will have the opportunity to shape the digital strategy and drive sustainable practices in the logistics industry. As a key member of the marketing team, you will be responsible for crafting innovative campaigns to enhance brand awareness, generate leads, and promote the adoption of cutting-edge zero-emission technology.Your Responsibilities:
1. Develop and execute paid advertising campaigns across platforms such as Google Ads, LinkedIn, and Twitter
2. Manage and update the company website, ensuring optimal performance and incorporating edits from various teams
3. Implement SEO strategies to improve organic search rankings and drive targeted traffic
4. Continuously run and optimize the website for lead capture and conversions through A/B testing, landing page optimization, and user experience improvements
5. Create engaging social media content and implement strategies to grow the online community and engagement
6. Oversee email marketing programs, including list segmentation, campaign creation, and automation
7. Analyze performance data to optimize budgets, campaigns, and overall digital marketing ROI
8. Stay up-to-date with the latest digital marketin...