About us F&F Stores, founded in 2015, is a rapidly expanding E-commerce business based in Milton Keynes. We are proud to offer a wide range of licensed products from beloved brands such as Disney, Marvel, and iconic football clubs. Our high-quality offerings cater to the whole family, with products ranging from toys and fashion to home accessories and beauty items. We are looking for an experienced and creative E-commerce Merchandise Lead to drive the visual and creative presence of our brand across key eCommerce platforms, including Amazon, TikTok Shop, and SHEIN. This role blends hands-on creative leadership with strong commercial insight and team management, ensuring that our product imagery, content, and campaigns consistently engage customers and drive sales. You will lead a dynamic creative team, manage workflows and deadlines, and work closely with eCommerce, marketing, and trading teams to deliver compelling content that aligns with our brand and business goals. Location: Office-based, in Milton Keynes Contract: Full-time, Permanent Number of vacancies: 1 Salary: £40,000 - £45,000 Key Duties: Lead and manage a creative team including 2 graphic designers, 1 photographer, 1 assistant, and offshore designers. Own all creative output across Amazon, TikTok Shop, and SHEIN, ensuring brand consistency and high-quality standards. Oversee product imagery, A content, videos, and campaign assets, optimising for engagement and conversion. Conduct competitive merchandise analysis to identify market trends, best practices, and opportunities. Monitor emerging eCommerce and consumer trends and translate insights into actionable creative and commercial recommendations. Advise the business and marketing teams on merchandise strategy, product presentation, and content priorities. Manage creative workflows, timelines, and quality control to meet campaign and launch deadlines. Collaborate closely with eCommerce, marketing, and trading teams to support product launches and seasonal campaigns. Candidate Profile: Essential: Proven experience in eCommerce creative, with strong Amazon marketplace expertise. Experience managing and mentoring creative teams. Strong commercial awareness, analytical skills, and ability to advise on merchandise strategy. Excellent organisational and planning skills; thrives in a fast-paced environment. Desirable: Experience with TikTok Shop and short-form video content. Background in fashion, FMCG, or licensed products. Experience working with offshore creative teams. Benefits: Casual dress On-site parking Employee Assistance Programme Bright Exchange Regular social events including summer & end of year parties. Spontaneous employee well-being treats An Amazon Birthday voucher Vouchers at Christmas to shop with F&F Staff Purchases NEST Pension Private medical insurance with Vitality health with various benefits including discounts on a gym membership