Senior Digital Marketing Executive
Hybrid | 3 days a week in our Preston or Liverpool office
35 hours | Mon–Fri | Permanent
Napthens is growing — and so is our digital ambition. We’re looking for a Senior Digital Marketing Executive to join our expanding Digital team, working alongside our Group Digital Manager and Digital Marketing Executive.
This is a brand‑new role with big impact: shaping digital strategy, enhancing user experience, and helping to power lead generation across a 100‑year‑old, award‑winning North West law firm. If you enjoy blending creativity, data, UX thinking, and SEO wizardry, this role gives you plenty of room to play.
You’ll be part of a 13‑strong Marketing & BD team — a collaborative, friendly bunch who take the work seriously… and ourselves slightly less so.
What You’ll Be Doing
SEO (You’ll be our search specialist)
* Deliver our SEO roadmap and spot new opportunities
* Improve indexability, accessibility and user experience through close collaboration with our external web dev team
* Use tools like Ahrefs to uncover insights, conduct competitor and keyword research, and optimise our content
* Help us stay ahead in GEO (Generative Engine Optimisation)
Content (Turning expertise into high-performing digital assets)
* Create search‑led briefing packs for copywriters and legal teams
* Restructure and optimise content before it lands in the CMS
* Identify and fill keyword and content gaps across key practice areas
Website (Making every user session count)
* Lead CRO and UX measurement/testing activity
* Upload content and optimise metadata
* Manage cookies, consent and GDPR‑aligned banner setup
CRM (HubSpot heroics)
* Own the day‑to‑day operation and optimisation of HubSpot for marketing
* Map customer lifecycles and segment audiences effectively
* Build workflows, nurture sequences and automation
* Manage subscription types and legal basis for contact
Paid Media (Collaborating with our agency partners)
* Meet with our paid search/social agencies
* Communicate campaign requirements to the wider marketing team, including creative needs
Podcasts (Because digital = more than screens)
* Support recording sessions with internal & external guests
* Upload and optimise podcast episodes across platforms
* Track performance and advise on growth strategy
Reporting
* Maintain KPI dashboards across digital channels
* Share performance commentary with senior leadership
What You’ll Bring
* Experience in digital marketing or SEO (agency or client‑side)
* Ability to build digital roadmaps
* Solid CMS experience and understanding of web dev fundamentals
* Confident using a CRM for marketing automation
* Hands‑on SEO and content optimisation skills
* Strong competitor/keyword research capability
* Experience in professional services? Not essential — but a bonus.
⭐ Why Join Napthens?
We’re a Tier‑1 Legal 500 law firm with over a century of history — but we pair that legacy with a modern, people‑centric culture. Think big‑city capability with North‑West warmth. Curious about our culture? Check out the Life at Napthens hub on LinkedIn.
Here’s what you’ll enjoy:
* 28 days holiday + public holidays
* Buy/sell annual leave
* Hybrid working (3 office / 2 home)
* 4% matched pension
* 2x salary Life Assurance
* Discounted legal services
* Reward Gateway – online discounts
* Christmas office closure
* Firm‑wide social events twice a year
* MyNapthens wellbeing & charity initiatives
* Napthens Foundation – regular charity involvement
Where You’ll Work
This is a hybrid role, not a remote one. You’ll spend time across our North West offices — mainly Preston and Liverpool. Both are centrally located and easily accessible via train/bus.
If you're Preston-based: you'll work mostly from our head office, with visits to Liverpool.
If you’re Liverpool-based: you’ll work from The Plaza building and join the wider team in Preston around once a week.
Ready to join a growing digital function in a forward‑thinking law firm?
We’d love to hear from you.
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