Job Description
We are looking for a CRM Marketing Executive to join our Marketing Team. You will work as part of the Content Team, on the development growth, and alignment of the UK CRM strategy across Watches of Switzerland, Goldsmiths, and Mappin & Webb.
We are looking for someone to bring fresh ideas to support the enhancement of our data capture strategy, by elevating our email designs optimising campaigns, increase customer engagement and retention, and working with the teams on alignment and execution of brand plans, tactical campaign promotion, and more.
About You
1. Previous experience of working with a CRM system such as Adestra or Klaviyo.
2. Strong knowledge of how luxury design can work alongside data to influence and support the CRM strategy
3. A passion for marketing and a clear understanding of LTV, retention, and customer journeys
4. Experience in the planning and execution of email marketing campaigns
5. Creating segmentation data lists selections for targeting on email campaigns and make recommendations for continued elevation