Job summary
We are seeking a talented andinnovative communicator to join our Corporate and Clinical Marketing Team. Thesuccessful applicant will play a key role in raising and maximising awarenessof our charitys work on a local and national level.
Main duties of the job
We are looking for a proactive individual who takes the initiative, can effectively prioritise and has a proven ability to meet tight deadlines. With a solid background in copy creation and excellent spelling and grammar skills, youll be responsible for sourcing and producing engaging and inspiring content to be shared across various internal and external channels.
Youll have a keen news sense, perhaps gained in a press office or newsroom, and be a creative storyteller with a passion for gathering, writing and publishing content. You will also have excellent knowledge of social media platforms and be confident in email marketing and campaign management. Knowledge of web content management systems, video editing and graphic design are an advantage.
You will be a confident communicator with excellent people skills, comfortable in approaching key stakeholders for stories and content.
In this role you will join the charity at an exciting time, having rebranded as Birmingham Hospice last year, following the merger of Birmingham St Marys and John Taylor hospices. This is allowing us to reach new audiences and grow our communication and income generation plans..
About us
BirminghamHospice provides expert palliative and end of life care for people and theirfamilies living with life-limiting illnesses. We believe that all people inBirmingham should have access to the best specialist care and support - when,where and how they need it.
Job description
Job responsibilities
Marketing,Brand and Communications
Createregular, engaging and diverse news stories about Birmingham Hospice for use inpress releases, on the hospice website and social media channels.
Liaisewith colleagues, volunteers, patients and families to produce and publish casestudies that dispel myths around hospice care.
Supportwith delivery of the charitys communications plan including activity acrossinternal and external channels.
Workwith marketing colleagues to plan and deliver campaigns such as Hospice CareWeek, Dying Matters Awareness Week and Volunteers Week.
Buildstrong relationships with external contacts including designers, printers,copywriters, local media outlets and PR agencies.
Workwith clinical colleagues to assist in promoting and marketing services toinclude the production of leaflets, event/training collateral, conferenceposters, video content and digital materials.
Assistwith the production of corporate publications such as annual reports, and awardentries.
Useapproved key messages in all communications, ensuring appropriateness andconsistency of language and terminology across all media.
Ensureall marketing and promotional materials are branded, accurate, inclusive,appealing and of a high standard.
Ensurethat marketing materials are delivered on time and on budget.
Deliverall work accurately ensuring materials are fully edited, proofread and signedoff by the relevant department or project lead. Assist other colleagues withproofreading and editing documents, ensuring content is of a high standard andcomplies with house style, and provide advice and support where needed.
Assistwith the day-to-day running of the Marketing Team and provide support to theHead of Communications and Marketing, assisting at internal and externalevents, meetings and with other tasks as required.
Brandand Digital Development
Supportthe increase of followers and conversion rates in email marketing and on socialmedia platforms through monitoring, learning and amending delivery to improveimpact.
Identifyand implement new digital marketing opportunities.
Proactivelyfollow and research current and emerging media channels, seeking newopportunities for promotion and engagement.
Keep upto date on best practice within the charity sector generally, but particularlywith regards to communications innovation.
InternalCommunications
Buildcollaborative relationships with departments across both hospice sites, andprovide an effective copywriting, design and public relations service to theorganisation.
Workwith corporate, clinical and medical colleagues to produce internalnewsletters, emails and posters.
Ensurethe hospice brand is recognised on all internal leaflets, signage andpromotional materials throughout the hospice estate.
Expectations
Workflexible hours including evenings and weekends when required.
Abilityto travel to external meetings.
Workacross both hospice sites.
Undertakeany other duties as may be required by the Head of Communications and Marketingand/or Income Generation Director.
Person Specification
Personal Skills and Attributes
Essential
1. Advanced IT skills in particular in the use of Microsoft Word, Excel and PowerPoint
2. Excellent administrative skills
3. Ability to build internal and external relationships
4. A team player
5. Proven ability to use initiative
6. Creative thinking skills with the ability to spot opportunities for innovation and growth
7. Excellent command of the English language verbally and strong writing/editing skills
8. Excellent interpersonal skills
9. Ability to prioritise and manage a demanding workload whilst still meeting deadlines
10. Listens to and shares information, opinions and ideas
11. Communicates in a range of effective approaches tailored to the audience needs
12. Understands stakeholder needs and responds appropriately
13. Passion to provide a good user/supporter experience, create engaging content and to convert readers to hospice advocates
14. Has personal resilience and emotional intelligence to deal with occasional exposure to the emotional situations of our patients, families and carers before and after bereavement
15. Willingness to participate in training and updates
16. Flexibility around work location and hours
Experience
Essential
17. Experience of generating content for sharing across multiple communication channels
18. Experience of managing content for digital channels including websites and a variety of social media platforms
19. Experience of marketing campaign planning
Desirable
20. Knowledge and experience of website CMS systems
21. Experience of using InDesign or other design packages
22. Knowledge and experience of social media platforms and basic video filming and editing
23. Previous experience of working in the charity sector
24. Awareness of third-sector marketing and communications complexities
25. Experience of marketing metrics analysis, evaluating and reporting
Qualifications
Essential
26. Educated to A level or equivalent or can demonstrate a thorough underpinning knowledge and theory relevant to the role
27. Evidence of CPD
Desirable
28. CIM, CIPR or NCTJ qualification or a degree in a relevant subject