Competitive salary, bonus and car allowance or company car are offered for the Divisional Sales and Marketing Manager role. The position supports 47 care homes across the South West division in growing occupancy, revenue and EBITDAR.
Responsibilities
* Review the top line of each care home and translate findings into business plans to achieve occupancy, revenue and EBITDAR objectives.
* Line‑manage a team of Customer Relationship Managers and oversee commercial performance of Home Service Advisors.
* Provide strategic input into enquiry generation and work with management to identify problems around enquiry management and community engagement, delivering training where needed.
* Recruit, induct, train and retain Customer Relationship Managers and Home Service Advisors.
* Oversee a Divisional Activities lead and delivery of Life Enrichment programmes across all homes.
* Maintain awareness of market opportunities across the division.
* Travel to care homes across the division to gain knowledge of the Barchester approach and local challenges.
* Deliver occupancy support sessions monthly and develop action plans.
* Collaborate closely with marketing and life enrichment teams to develop, deliver and promote the Barchester ethos.
* Support the new build programme to ensure occupancy growth in newly opened homes.
* Oversee social media activity for all 47 care homes.
* Demonstrate a clear focus on quality and customer experience.
Qualifications
* Background in sales, marketing and/or communications.
* Previous experience managing a high‑performing sales team.
* Proficiency in using reporting processes and analysing market and financial data.
* Ability to present conclusions to stakeholders.
* Full UK driving licence.
* Excellent communication and attention to detail.
* Self‑motivated and creative.
* Experience travelling regularly across the South West and London.
Rewards and Benefits
* Competitive salary and bonus.
* Car allowance or company car.
* Access to retail and leisure vouchers.
* Free learning and development opportunities.
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