Marketing Manager – Blackpool Head Office
Smiths Equipment Hire Ltd are the Northwest's Largest Independent Equipment Hire company with 19 Hire It Centres located across the region. We have an exciting opportunity at our Blackpool Head Office for a Marketing Manager to organise and deliver all aspects of the company’s digital and non-digital marketing in line with our business goals and values.
About Us
We are a reputable company with a family-driven culture, employing over 200 staff at 20 locations. Ongoing investment and collaboration drive innovation, growth, and excellent service for our customers and team.
The Role
Strategy & Planning
* Develop and manage annual marketing plans and budgets
* Define channel strategy and growth priorities
* Set measurable performance targets aligned to business goals
* Engage and work effectively with the team and stakeholders
Digital & Performance Leadership
* Lead SEO strategy and organic growth initiatives
* Oversee PPC and paid social performance
* Coordination of agency SEO/PPC activity in conjunction with our own objectives and inhouse updates
* Own analytics and ROI reporting
* Onsite page improvement of service and product content, checking accuracy of spec, images, videos of Hire & Training websites
* Drive improvements in website conversion and user experience, through better, more relevant site content and site development ideas and updates
* Involvement on site development work, design updates etc, testing of changes
Team & Agency Management
* Manage and develop the marketing team
* Set objectives and conduct performance reviews
* Manage agency relationships and external suppliers
* Ensure projects are delivered on time and within budget
Commercial Impact
* Increase high-quality lead generation
* Improve cost-per-lead efficiency
* Strengthen brand presence and market positioning
* Report clearly on marketing's contribution to revenue
About You
You will be an experienced marketing professional with a strong digital bias and proven ability to deliver measurable growth.
You Should Bring
* Experience developing and delivering marketing strategy
* Budget management experience
* Strong understanding of SEO, PPC and analytics
* Experience managing people or teams
* Commercial awareness and data-driven decision-making
* Experience in multi-site or multi-brand environments is advantageous
* Experience with WordPress / WooCommerce is desirable
What Success Looks Like
* Sustainable growth in organic traffic and enquiries
* Improved conversion rates
* Clear ROI reporting against budget
* Strong collaboration between marketing and sales
Why Join Us
* Leadership opportunity within a growing business
* Direct impact on commercial performance
* Autonomy to shape marketing direction and develop the marketing function
Working Hours
Monday Friday 9am 5pm
Benefits What We Offer You
* Salary: £38,000 - £45,000 Depending on experience
* 25 Days plus statutory holidays (33 days in total)
* An extra 2 days holiday after 5 years service
* Weekly pay
* FREE tool hire for all employees - Excluding consumables and delivery
* Group Life Cover is provided at three times your annual salary
* My Wellbeing Services
* Employee Referral Scheme
* Pension scheme
* Full uniform provided
* Discounted personal legal services
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