Vacancy Name
Marketing Automation & Growth Manager
Vacancy No
VN5514
Location City
Durham
Location Postal Code
DL166FS
Contract Type
Permanent
Hours per week
37.50
Working Days & Times
Monday - Friday 08:30 to 17:00
3 days onsite
2 days working for home
Salary Minimum Pounds
£40000
Salary Maximum Pounds
£45000
Description
Learning Curve Group is a national training and education specialist we work with further education providers, employers, and learners to help them achieve success. We have strong values which are all centred around our learners – and that is how we believe it should be, as we impact on over 100,000 of them every year. Our 'Purple People', the dedicated and passionate people of LCG, help us to deliver success no matter what, to achieve our vision to 'transform lives through learning'.
Role Information
This role will take strategic ownership of Learning Curve Group's marketing automation and growth infrastructure, making a critical contribution to learner recruitment, commercial performance and long term growth.
The Marketing Automation & Growth Manager will lead the strategy, development and day to day optimisation of marketing automation and growth infrastructure across Learning Curve Group.
This is a hands on, strategic role focused on designing, implementing and continuously improving end-to-end automated journeys across multiple audiences, channels and product areas. You will ensure automation supports timely, relevant and consistent engagement throughout the learner and stakeholder journey.
DUTIES
Strategy & Ownership
* Take strategic ownership of all marketing automation across Learning Curve Group
* Define and deliver a clear automation roadmap aligned to business growth and learner recruitment goals
* Act as the internal subject matter expert and decisionmaker for Marketing Cloud and Apollo
Marketing Cloud
- Lead the implementation, configuration and ongoing optimisation of Marketing Cloud
- Design and manage end-to-end automated lifecycle journeys, including lead nurture, onboarding, reengagement and retention
- Build and maintain segmentation, data models and triggers to enable relevant, personalised communication at scale
- Ensure best practice across deliverability, consent, data hygiene and regulatory compliance
Apollo
- Own and manage the use of Apollo to support outbound growth activity across the organisation
- Design scalable prospecting, sequencing and data enrichment approaches to support pipeline growth
- Work closely with sales and employer engagement teams to ensure clear handovers, alignment and accurate attribution
- Continuously optimise targeting, messaging and cadence to improve conversion rates and pipeline quality
Growth & Performance
- Use marketing automation to directly support learner recruitment, employer engagement and partner growth
- Define clear success measures and continuously optimise automated journeys using performance data and insight
- Work closely with analytics, CRM and paid media teams to connect activity to meaningful outcomes
- Identify opportunities to test, learn and scale new automation led growth initiatives, supporting a culture of innovation and continuous improvement
Collaboration & Enablement
- Partner with marketing, sales, admissions and employer engagement teams to deliver joined up activity
- Translate commercial objectives into practical, effective automated journeys
- Provide guidance, documentation and best practice support for wider teams
- Manage agencies or platform partners where required
Generic Duties
- Conduct your role in line with the company values and expected behaviours
- Promote equal opportunities and recognition of diversity throughout the company
- Comply with the Safeguarding, Prevent and Health and Safety Policies and be vigilant to potential concerns and risks at all times
- Ensure confidentiality and professionalism at all times.
- Provide learners, customers and colleagues with support, advice guidance as part of your everyday role
Working Flexibly
If the working hours, days or times don't quite meet your needs please contact us to see if we can accommodate working flexibly.
We can provide this advert in an additional format if required.
Essentia Criteria
We love to develop our people so even if you don't meet 100% of the essential criteria, we strongly encourage you to apply.
* Proven experience in a senior marketing automation or growth focused role
* Hands on experience using Marketing Cloud
* Hands on experience using Apollo
* Strong understanding of lifecycle marketing, segmentation and journey design
* Experience working closely with CRM, sales and data teams
* Commercial mindset, with a clear focus on impact, performance and outcomes
Desirable
- Experience within education, training, B2B, B2C or regulated environments
- Experience scaling marketing automation across multiple products or audiences
- Strong understanding of data models, attribution and performance reporting
Why work for Learning Curve group?
There are many reasons that make Learning Curve Group a fantastic place to work
Although we have some great benefits, we know that one of our biggest perks is the incredible People & Culture we have been lucky enough to create. Don't just take our word for it though, you can hear from some of our Purple People here:
In addition to working for a company that has been listed as the top 100 companies to work for in 2023, you'll have access to below benefits:
* 26 days annual leave + Bank Holidays
* Buy & Sell an additional 5 days each year
* Length of service annual leave increments starting at 2 years
* Healthcare Scheme
* Tech Scheme
* Ikea Scheme
* Cycle to work Scheme
* Paid Volunteer day each year
* Early Finish Fridays on the last Friday of every month
* Student / Teacher Discount
* Uniform
HEAD OFFICE PERKS
We wish we could provide these to all, but as a national company its not always possible. However these perks are available to all staff when they attend our incredible Head Office space.
* Electric Car charging points
* Free fruit, Coffee and Tea
* Onsite Shower
* Prayer room on request or list of nearest available places of worship
EQUAL OPPORTUNITIES
You're unique – and we love that about you. As an equal opportunity employer, we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.
Don't just take our word for it though Our commitment to a number of covenants and pledges will show you just how serious we are about equal opportunities for all.
Halo Code
Learning Curve Group stand against hair discrimination in the workplace and champion the right for our Purple People to embrace Afro-Hairstyles including including, but not limited to, afros, locs, twists, braids, cornrows, fades, hair straightened through the application of heat or chemicals, weaves, wigs, headscarves, and wraps.
Disability Confident Leader
Disability Confident Leader status is the highest level of the scheme. It is awarded to organisations that act as champions for the rights of disabled people within their networks and who lead the way to help other businesses to become disability confident. At LCG we understand the need to remove barriers to create a level playing field. That's why if you require any reasonable adjustments to the interview and/or workplace, we welcome a discussion.
Armed Forces Covenant Gold
12% of our entire workforce are veterans of the armed forces and as such as its only right we show our support by pledging to the Armed Forces Covenant. It is a promise to those who serve or who have served, and their families, which says we will do all we can to ensure they are treated fairly and not disadvantaged in their day-to-day lives. As part of this promise, Reservists will receive an additional 10 days paid leave to attend training.
* Domestic Abuse Covenant
* Care Leaver Covenant
* Working Chance
* Ban the box
Recruitment Checks
Learners are at the centre of everything we do so we are committed to safeguarding and promoting their welfare. This means for some of our roles, we need to carry out certain checks to ascertain someone's suitability for working with learners.
As this role will not include regulated activity with learners, a DBS is not required. However, you will be required to provide satisfactory references and prove their eligibility to work in the UK.
Education Level
NVQ/Diploma
Level of Vocational Experience
3 years
Applications Close Date
06 Mar 2026