Overview
Job Title: Talent Marketing Content Specialist
Location: London, Amsterdam or Barcelona
Who we are looking for
You are an exceptional storyteller with a passion for elevating employee voices and bringing brand purpose to life. You combine creativity with a collaborative, pioneering spirit—and you thrive at the intersection of content, digital platforms, and emerging technologies. You will play a lead role in owning the team's content strategy and execution from end to end. You excel at building strong partnerships across a matrixed organization, consistently delivering high-quality work that surprises and delights your stakeholders. You are fluent in the language of social media, energized by experimentation, and comfortable using AI tools to accelerate the development of compelling, human-centered content.
About the Role
As a member of the Global Marketing organization, you will report to the Global Employer Brand Director and lead content strategy and development for the Talent Marketing team. This team supports both employer brand and recruitment marketing across internal and external channels. You will collaborate closely with regional Recruitment Marketing Leads, as well as colleagues across People, Corporate Communications, and Marketing, to ensure both current employees and future candidates engage with the brand in meaningful, differentiated, and innovative ways.
What You'll Do
* Lead and execute content creation for employer brand and recruitment marketing campaigns (organic + paid), using AI tools to support narrative development, ensuring relevance across external and internal channels.
* Use AI agents to generate and refine copy across formats—including social, web, video, and campaign assets—ensuring alignment with brand guidelines
* Own the editorial and social media content calendar for Talent Marketing
* Support the ongoing development of content strategy, activation plans, and creative concepts.
* Monitor and analyze social media and content performance, providing insights and recommendations to guide optimization and future planning.
What You'll Need
* Experience in content strategy, social media, or digital marketing in a corporate environment, preferably within employer brand or recruitment marketing
* Bachelor's degree (or equivalent)
* Proven experience developing social-first video content and copywriting/editing across multiple content types, at high volumes.
* Demonstrated skill in leveraging AI tools for content development and creative ideation
* Deep understanding of social media platforms, trends, and emerging best practices.
* Ability to apply brand, messaging, and tone-of-voice guidelines consistently across channels.
* Fluent in English with exceptional communication skills
* Ability to work with urgency, practicality, and attention to detail
* Comfort operates within a lean, fast-moving, and evolving environment with a strong bias for action.
* Excellent project management and organizational skills, with the ability to prioritize multiple deadlines.
* Ability to integrate feedback from diverse stakeholders seamlessly into creative outputs
* Impeccable spelling, grammar, and adaptability to brand voice.
* Strong cross-functional collaboration experience within a matrixed organization.
* Nice to have: SEO/GEO skills
Why CBRE
When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values - respect, integrity, service and excellence - and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.
Applicant AI Use Disclosure
We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.
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