We're working with a high‑growth, founder‑led UK SaaS business operating in the workforce and operations technology space.
The business combines software, automation, AI and smart hardware to help organisations manage onboarding, workforce presence, time & attendance, safety and wider operational workflows, particularly across frontline, deskless and multi‑site environments.
The leadership team has a strong track record of building and scaling technology businesses, with previous successful exits. The company is now firmly in scale‑up mode, with growing customer demand and a clear need to build a more structured, predictable outbound engine.
The Opportunity
This is a founding SDR Manager hire, focused on bringing outbound activity in‑house and building a high‑performing SDR function from scratch.
Currently, outbound activity is largely handled via a telesales agency. The next phase is to establish an internal capability, and this role will take ownership of designing, implementing, and scaling that function.
This is very much a player‑coach role initially – you'll be expected to lead from the front, executing outbound activity yourself while building the team, processes and infrastructure around you.
You don't need to have built a team from zero before, but you must know what good looks like and be confident implementing it.
Key Responsibilities
* Designing and building the SDR / outbound function from the ground up
* Taking ownership of outbound strategy, messaging and targeting
* Being hands‑on with prospecting, outreach and pipeline generation in the early stages
* Hiring, onboarding and developing SDRs as the function scales
* Establishing process, cadence, KPIs and performance frameworks
* Working closely with Sales, Marketing and leadership to align on go‑to‑market approach
* Recommending and implementing the right tools and tech stack (CRM, sequencing, data, etc.)
* Ensuring a consistent, high‑quality SDR → Sales handoff
What They're Looking For
* Background in B2B SaaS sales, ideally progressing from SDR/BDR into a leadership role
* Strong understanding of outbound prospecting and pipeline generation
* Confident operating in a hands‑on, player‑coach capacity
* Clear view on what "good" looks like across messaging, targeting and SDR performance
* Comfortable building structure, process and discipline in a growing environment
* Strong communication skills and the ability to coach, develop and motivate others
* Commercial mindset with a focus on quality pipeline creation, not just activity
Environment & Culture
* Founder‑led, high‑expectation but high‑autonomy environment
* Opportunity to shape a function from day one and have a real impact on growth
* Fast‑moving, product‑driven business solving complex, real‑world problems
* Leadership team open to investing in tools, systems and people, with the right direction
* Culture that values ownership, initiative and practical execution
Working Pattern
* Ideally looking for somebody who can attend their office in Epworth 1-2 days per week
Why Join?
This is a unique opportunity to step into a foundational role where you'll not only manage a team but build the SDR function itself.
If you're someone who enjoys taking ownership, leading from the front, and creating something from scratch, this role offers real scope to define the outbound engine of a growing SaaS business.
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